Ride-hailing - Madagascar | Statista Market Forecast

Madagascar is expected to witness a rise in revenue for the Ride-hailing market.
By 2024, the projected revenue is US$26.11m, with an expected annual growth rate of 9.23% resulting in a market volume of US$40.59m by 2029.
The number of users is also expected to increase to 4.34m users by 2029 with a user penetration of 9.5% in 2024 and 12.4% by 2029.
The average revenue per user (ARPU) is expected to be US$8.89.
It is projected that 100% of total revenue will be generated through online sales by 2029.
In comparison to other countries, China is expected to generate the highest revenue of US$60bn in 2024 in the Ride-hailing market.
Despite the rise of ride-hailing services in Madagascar, traditional taxi services continue to dominate due to limited access to smartphones and internet connectivity.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Madagascar has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Madagascar have played a crucial role in the growth of the Ride-hailing market. With increasing urbanization and a growing middle class, there is a rising demand for convenient and reliable transportation options. Ride-hailing services provide a convenient alternative to traditional taxis, allowing customers to book a ride with just a few taps on their smartphones. Additionally, the younger generation, which is more tech-savvy and comfortable with using mobile apps, has embraced ride-hailing services as a preferred mode of transportation. The trends in the Ride-hailing market in Madagascar mirror those seen in other parts of the world. The market is becoming increasingly competitive, with multiple ride-hailing platforms vying for market share. This competition has led to improved service quality, lower prices, and increased availability of rides. Furthermore, ride-hailing companies are expanding their services beyond major cities and into smaller towns and rural areas, catering to a wider customer base. Local special circumstances in Madagascar have also contributed to the development of the Ride-hailing market. The country's infrastructure, particularly its roads, is still developing, making public transportation options limited and unreliable in certain areas. Ride-hailing services provide a convenient and accessible transportation solution, especially for those who do not own private vehicles. Additionally, the high population density in urban areas creates a large customer base for ride-hailing companies, ensuring a steady demand for their services. Underlying macroeconomic factors have also played a role in the growth of the Ride-hailing market in Madagascar. The country's economy has been steadily growing, leading to increased disposable income and a higher standard of living for many individuals. As a result, more people are able to afford the convenience and comfort offered by ride-hailing services. Furthermore, the increasing penetration of smartphones and internet connectivity has made it easier for people to access and use ride-hailing apps, further fueling the growth of the market. In conclusion, the Ride-hailing market in Madagascar has experienced significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience, affordability, and reliability of ride-hailing services have made them a preferred mode of transportation for many individuals in the country. As the market continues to evolve and expand, ride-hailing companies are likely to play an increasingly important role in the transportation landscape of Madagascar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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