Ride-hailing - Cambodia | Statista Market Forecast

It is projected that the Ride-hailing market in Cambodia will reach a revenue of US$25.26m by 2024.
The expected annual growth rate (CAGR 2024-2029) of 5.83% is anticipated to result in a market volume of US$33.53m by 2029.
Moreover, the number of users in this market is estimated to reach 3.73m users in the same year.
The user penetration rate is expected to be 17.1% in 2024 and 20.8% by 2029.
The average revenue per user (ARPU) is expected to be US$8.61.
Notably, 100% of the total revenue generated in the Ride-hailing market will be through online sales by 2029.
It is interesting to note that, in comparison to other countries, China is predicted to generate the most revenue in this market, with US$60bn in 2024.
In Cambodia, ride-hailing services like PassApp and Grab are gaining popularity as a convenient and affordable transportation option.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Cambodia has witnessed significant growth and development in recent years.

Customer preferences: One of the key reasons behind this growth is the changing preferences of customers. With the increasing penetration of smartphones and internet connectivity, Cambodian customers are becoming more tech-savvy and are looking for convenient and efficient transportation options. Ride-hailing services provide them with the convenience of booking a ride anytime and anywhere, eliminating the need to wait for a taxi on the street. Additionally, the ability to track the location of the driver and estimated arrival time provides customers with a sense of security and reliability.

Trends in the market: The ride-hailing market in Cambodia has seen the emergence of several local and international players. These companies offer a range of services, including car and motorbike rides, as well as delivery services. This diversification of services has allowed ride-hailing companies to cater to a wider customer base and capture different segments of the market. Furthermore, ride-hailing companies have been investing in technology and innovation to enhance the customer experience. For example, some companies have introduced cashless payment options and loyalty programs to incentivize customers to use their services.

Local special circumstances: Cambodia's ride-hailing market is unique due to the country's specific circumstances. The high population density in urban areas, coupled with the lack of efficient public transportation, has created a strong demand for ride-hailing services. Additionally, the relatively low car ownership rate in Cambodia has made ride-hailing an attractive alternative to owning a vehicle. Furthermore, the young and tech-savvy population in Cambodia has embraced ride-hailing services as a convenient and affordable mode of transportation.

Underlying macroeconomic factors: The development of the ride-hailing market in Cambodia is also influenced by underlying macroeconomic factors. The country's strong economic growth has led to an increase in disposable income, allowing more people to afford ride-hailing services. Moreover, the growing middle class in Cambodia has become an important customer segment for ride-hailing companies. Additionally, the government's efforts to improve the business environment and promote entrepreneurship have created a favorable environment for the growth of ride-hailing companies. The government has introduced regulations to ensure the safety and security of both drivers and passengers, which has further boosted customer confidence in ride-hailing services. In conclusion, the ride-hailing market in Cambodia is developing rapidly due to changing customer preferences, the emergence of local and international players, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, ride-hailing companies are likely to innovate and expand their services to cater to the diverse needs of Cambodian customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.