Ride-hailing - Azerbaijan | Statista Market Forecast

By 2024, the projected revenue in Azerbaijan's Ride-hailing market is expected to reach US$20.32m.
Moreover, an annual growth rate (CAGR 2024-2029) of 5.75% is expected, resulting in the market volume reaching US$26.89m by 2029.
In terms of the number of users, the Ride-hailing market is expected to amount to 2.17m users by 2029.
The user penetration is projected to increase from 17.1% in 2024 to 20.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$11.35.
By 2029, 100% of the total revenue in Azerbaijan's Ride-hailing market will be generated through online sales.
It is noteworthy that in global comparison, China is expected to generate the most revenue, amounting to US$60bn in 2024.
Ride-hailing services in Azerbaijan have been boosted by the government's efforts to improve transportation infrastructure and attract foreign investment.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Azerbaijan has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new market trends.

Customer preferences: In Azerbaijan, customers are increasingly turning to ride-hailing services as a convenient and efficient means of transportation. The ease of booking a ride through a mobile app and the ability to track the location of the driver in real-time have made ride-hailing a popular choice among consumers. Additionally, the availability of various payment options, including cashless transactions, has further contributed to the growing popularity of ride-hailing services in the country.

Trends in the market: One of the key trends shaping the ride-hailing market in Azerbaijan is the increasing adoption of electric vehicles (EVs). Ride-hailing companies are actively promoting the use of EVs among their drivers, as they offer environmental benefits and lower operating costs. This trend aligns with the global shift towards sustainable transportation solutions and reflects the growing awareness of environmental issues among consumers in Azerbaijan. Another trend in the market is the expansion of ride-hailing services beyond major cities. Initially, ride-hailing services were primarily concentrated in urban areas, but they have now expanded their operations to smaller towns and rural areas. This expansion has been facilitated by the availability of affordable smartphones and internet connectivity, which have enabled more people to access ride-hailing services.

Local special circumstances: A unique characteristic of the ride-hailing market in Azerbaijan is the dominance of local players. While international ride-hailing companies have a presence in the country, local companies have gained a significant market share. This can be attributed to their understanding of the local market dynamics and their ability to tailor their services to meet the specific needs of Azerbaijani consumers.

Underlying macroeconomic factors: The growth of the ride-hailing market in Azerbaijan can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and a growing middle class. This has led to higher consumer spending on transportation services, including ride-hailing. Furthermore, the government of Azerbaijan has implemented favorable regulations to support the development of the ride-hailing market. These regulations have created a conducive environment for ride-hailing companies to operate and have provided a level playing field for both local and international players. In conclusion, the ride-hailing market in Azerbaijan is witnessing significant growth due to changing customer preferences, the adoption of new market trends, local market dynamics, and favorable macroeconomic factors. As the market continues to evolve, it is expected that ride-hailing services will become an integral part of the transportation ecosystem in Azerbaijan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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