Shared Mobility - Georgia

Georgia

Highlights

In Georgia, the Shared Mobility market is anticipated to experience substantial growth in the coming years.
Specifically, revenue in this market is expected to reach US$259.70m by 2024, with an annual growth rate of 5.72% between 2024 and 2029.
As a result, the market volume is expected to reach US$342.90m by 2029.
The largest market of this market in Georgia is Public Transportation, with a projected market volume of US$124.70m by 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 2.76m users.
User penetration, which is currently at 95.0%, is expected to increase to 95.0% by 2029.
The average revenue per user (ARPU) is expected to be US$72.99.
It is projected that 45% of the total revenue in Shared Mobility market will be generated through online sales by 2029.
In comparison to other countries worldwide, China is expected to generate the most revenue in this market, with a projected revenue of US$365bn in 2024.
Shared mobility in Georgia is rapidly growing, with a focus on electric bikes and scooters as a sustainable transportation option.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Georgia has been witnessing significant growth and evolution in recent years.

Customer preferences: Customers in Georgia are increasingly opting for shared mobility services due to their convenience, cost-effectiveness, and environmental benefits. The younger population, in particular, is more inclined towards shared mobility options as they seek flexible and on-demand transportation solutions. The ease of booking rides through mobile applications and the availability of various vehicle options cater to the diverse needs of customers in the market.

Trends in the market: One of the prominent trends in the Shared Mobility market in Georgia is the rise of ride-hailing services, which have become a preferred choice for many urban dwellers. The increasing urbanization and traffic congestion in major cities have driven the demand for efficient and reliable transportation services, further fueling the growth of ride-hailing companies in the country. Additionally, the introduction of electric scooters and bikes as part of shared mobility services is gaining traction among environmentally conscious consumers looking for sustainable transportation options.

Local special circumstances: Georgia's unique geographical location as a bridge between Europe and Asia has positioned it as a strategic hub for transportation and logistics activities. This has not only influenced the transportation infrastructure in the country but has also contributed to the growing popularity of shared mobility services. The tourism industry in Georgia, known for its historical sites and natural landscapes, has also played a significant role in boosting the demand for shared mobility services, especially among tourists looking to explore the country.

Underlying macroeconomic factors: The growing economy of Georgia, supported by government initiatives to improve transportation infrastructure, has created a conducive environment for the development of the Shared Mobility market. The increasing disposable income levels and changing consumer preferences towards mobility solutions have further propelled the market growth. Moreover, the competitive landscape with both local startups and international players entering the market has led to innovation and advancements in shared mobility services, enhancing the overall customer experience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.