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Flights - Malaysia

Malaysia

It is estimated that the Flights market in Malaysia will experience a surge in revenue, with a projection of US$3.61bn to be reached in 2024.
The revenue is further expected to grow annually at a rate of 4.18%, resulting in a projected market volume of US$4.43bn by 2029.
By 2029, the number of users in the Flights market is expected to rise to 9.68m users.
Furthermore, the user penetration rate is projected to increase from 20.9% in 2024 to 26.6% by 2029.
The average revenue per user (ARPU) is expected to be US$0.50k.
It is predicted that 86% of the entire revenue in the Flights market will be generated through online sales by 2029.
In comparison to other countries, United States is expected to generate the highest revenue of US$143bn in 2024.
The Malaysian flight market continues to show resilience and growth despite the impact of the COVID-19 pandemic on global travel.

Key regions: India, China, Europe, Indonesia, Thailand

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Analyst Opinion

The Flights market in Malaysia has been experiencing significant growth in recent years.

Customer preferences: Customers in Malaysia have shown a strong preference for air travel due to its convenience and time-saving benefits. With the increasing affordability of flights and the availability of budget airlines, more Malaysians are opting to travel by air. Additionally, the rise of online travel agencies and booking platforms has made it easier for customers to compare prices and find the best deals on flights. As a result, the demand for flights in Malaysia has been steadily increasing.

Trends in the market: One of the key trends in the Malaysian flights market is the growth of low-cost carriers. Budget airlines have become increasingly popular among Malaysians, as they offer affordable fares and a wide range of destinations. These airlines have also expanded their operations to include long-haul flights, further increasing their appeal to customers. As a result, low-cost carriers have gained a significant market share in Malaysia and are driving competition in the industry. Another trend in the Malaysian flights market is the increasing connectivity with other countries. Malaysia is strategically located in Southeast Asia, making it an ideal hub for international flights. Airlines have been expanding their routes to include more destinations in Asia, Europe, and the Middle East, catering to the growing demand for international travel among Malaysians. This trend has been further boosted by the government's efforts to promote Malaysia as a tourist destination, attracting more international visitors and increasing the need for flights.

Local special circumstances: Malaysia is a country with a diverse population and a strong diaspora. Many Malaysians have family and business ties in other countries, leading to a high demand for flights to and from Malaysia. Additionally, Malaysia is home to a large number of multinational companies, which require frequent business travel. These factors contribute to the consistent demand for flights in the country.

Underlying macroeconomic factors: The growth of the Malaysian flights market can be attributed to several underlying macroeconomic factors. Malaysia has experienced steady economic growth in recent years, leading to an increase in disposable income and spending power. As a result, more Malaysians are able to afford air travel, leading to higher demand for flights. Furthermore, the government has invested in improving airport infrastructure and expanding capacity, making it easier for airlines to operate and increasing the overall efficiency of the flights market. In conclusion, the Flights market in Malaysia has been growing due to customer preferences for air travel, the rise of low-cost carriers, increasing connectivity with other countries, local special circumstances, and underlying macroeconomic factors. As the market continues to develop, it is expected that the demand for flights in Malaysia will continue to rise.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.