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Flights - Iceland

Iceland
  • Iceland is expected to see a significant increase in revenue within the Flights market.
  • Specifically, revenue is projected to reach US$100.60m in 2024, with an anticipated annual growth rate (CAGR 2024-2029) of 5.30%.
  • This growth is expected to result in a market volume projection of US$130.30m by 2029.
  • Furthermore, the number of users within this market is expected to reach 117.80k users by 2029, with user penetration projected to be 23.2% in 2024 and 30.3% by 2029.
  • The average revenue per user (ARPU) is expected to reach US$1.15k.
  • Moreover, within the Flights market, it is projected that 94% of the total revenue will be generated through online sales by 2029.
  • Finally, when compared to global markets, United States is expected to generate the most revenue in this market, reaching US$143bn in 2024.
  • Iceland's flight market is heavily reliant on tourism, with low-cost carriers such as WOW air and Icelandair dominating the market.

Definition:

The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.

Additional Information:

The main performance indicators of the Flights market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked flights made by users from the selected region, independent of the departure and arrival airports relating to the booked flights.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Air travel booked over the internet or offline (e.g. in a travel agency or at the airport)
  • All bookings made by users from the selected region, independent of the departure and arrival airports

Out-Of-Scope

  • Non-commercial air traffic
Flights: market data & analysis - Cover

Market Insights report

Flights: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Flights market in Iceland has experienced significant growth in recent years, driven by a combination of customer preferences, market trends, and local special circumstances.

    Customer preferences:
    Customers in Iceland have shown a strong preference for air travel due to the country's unique geography and remote location. With limited transportation options, flying has become the most convenient and efficient way to travel both domestically and internationally. Additionally, Iceland's tourism industry has boomed in recent years, attracting a large number of international visitors who rely on flights to reach the country.

    Trends in the market:
    One of the key trends in the Icelandic flights market is the increasing number of low-cost carriers entering the market. These airlines offer affordable fares, making air travel more accessible to a wider range of customers. This has led to increased competition among airlines, resulting in lower prices and more flight options for consumers. Another trend is the expansion of routes and destinations served by Icelandic airlines. In recent years, airlines based in Iceland have expanded their networks to include popular tourist destinations in Europe and North America. This has not only made it easier for Icelandic residents to travel abroad, but it has also attracted more international visitors to the country.

    Local special circumstances:
    Iceland's unique geography and small population have played a significant role in shaping the flights market. The country's remote location and harsh climate make air travel the most practical option for both domestic and international travel. Additionally, Iceland's small population means that airlines must rely on attracting international passengers to fill their planes, leading to a focus on expanding international routes and destinations.

    Underlying macroeconomic factors:
    The growth of the flights market in Iceland is also influenced by macroeconomic factors. Iceland's economy has experienced steady growth in recent years, leading to increased disposable income and a greater willingness to spend on travel. Additionally, the depreciation of the Icelandic krona has made Iceland a more affordable destination for international travelers, further driving demand for flights to and from the country. In conclusion, the Flights market in Iceland has experienced significant growth due to customer preferences, market trends, and local special circumstances. The country's unique geography and small population have made air travel the most practical option for both domestic and international travel. The expansion of low-cost carriers and the increasing number of routes and destinations served by Icelandic airlines have made air travel more accessible and affordable for customers. The underlying macroeconomic factors, such as steady economic growth and the depreciation of the Icelandic krona, have further contributed to the growth of the flights market in Iceland.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

    Mobility

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    Flights: market data & analysis - BackgroundFlights: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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