E-Scooter-sharing - Europe | Statista Market Forecast

The E-Scooter-sharing market in Europe is anticipated to witness a significant growth in revenue, with projections revealing an estimated amount of US$779.50m by 2024.
The market is expected to expand at an annual growth rate of 4.63% between 2024 and 2029, resulting in a projected market volume of US$977.40m by 2029.
The number of users in this market is projected to reach 47.63m users by 2029, with user penetration estimated to increase from 5.0% in 2024 to 5.7% by 2029.
The Average Revenue per User (ARPU) is expected to remain steady at US$18.47.
Furthermore, the E-Scooter-sharing market is projected to generate 100% of total revenue through online sales by 2029.
It is noteworthy that in comparison with other countries, United States is expected to generate the most revenue in this market, with projections of US$730m by 2024.
E-Scooter-sharing in Germany has seen a surge in demand due to the country's established bike culture and infrastructure.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in Europe is experiencing significant growth and development.

Customer preferences: Customers in Europe are increasingly choosing to use e-scooter-sharing services due to their convenience, affordability, and environmental benefits. E-scooters provide a flexible and efficient mode of transportation for short distances, allowing users to avoid traffic congestion and reduce their carbon footprint. Additionally, the user-friendly mobile applications and seamless payment systems offered by e-scooter-sharing companies make it easy for customers to access and use the service.

Trends in the market: One of the key trends in the European e-scooter-sharing market is the expansion of services to new cities and countries. E-scooter-sharing companies are rapidly expanding their operations across Europe, capitalizing on the growing demand for sustainable transportation options. This expansion is driven by the success and popularity of e-scooter-sharing services in existing markets, as well as the favorable regulatory environment in many European countries. Another trend in the market is the increasing competition among e-scooter-sharing companies. With the market becoming more saturated, companies are striving to differentiate themselves by offering unique features and services. This includes features such as longer battery life, improved safety measures, and enhanced user experiences through the integration of technology.

Local special circumstances: The development of the e-scooter-sharing market in Europe is influenced by local special circumstances in each country. For example, in densely populated cities with limited parking spaces and heavy traffic congestion, e-scooter-sharing services provide a practical and efficient alternative to traditional modes of transportation. In countries with a strong cycling culture, e-scooters are seen as a complementary mode of transport for shorter distances.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the e-scooter-sharing market in Europe. Firstly, the increasing urbanization and population density in many European cities create a demand for innovative transportation solutions. E-scooter-sharing services offer a convenient and sustainable option for urban dwellers to navigate crowded streets. Furthermore, the focus on sustainability and reducing carbon emissions is a key driver for the growth of e-scooter-sharing in Europe. Governments and local authorities are actively promoting and supporting the adoption of electric vehicles, including e-scooters, as part of their efforts to combat climate change and improve air quality. In conclusion, the e-scooter-sharing market in Europe is experiencing significant growth due to customer preferences for convenience and sustainability. The market is characterized by the expansion of services to new cities, increasing competition among companies, and the influence of local special circumstances. The underlying macroeconomic factors, such as urbanization and the focus on sustainability, further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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