E-Scooter-sharing - Brazil | Statista Market Forecast

Brazil is expected to generate a revenue of US$23.51m in 2024 in the E-Scooter-sharing market.
The revenue is projected to grow annually at a rate of 4.62% between 2024 and 2029, resulting in a market volume of US$29.47m by 2029.
By this year, the number of users is expected to reach 1.43m users.
The user penetration rate is anticipated to increase from 0.6% in 2024 to 0.6% by 2029.
The average revenue per user (ARPU) is estimated to be US$18.50.
By 2029, 100% of the total revenue in this market will be generated through online sales.
When compared globally, United States is projected to generate the most revenue, with US$730m in 2024.
The E-Scooter-sharing market in Brazil is steadily growing and becoming more competitive, with major players expanding their fleets and smaller startups emerging.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Brazil are increasingly opting for e-scooter-sharing services due to their convenience, affordability, and environmental benefits. With the growing urban population and increasing traffic congestion in cities, customers are looking for alternative modes of transportation that are efficient and easy to use. E-scooter-sharing services provide a convenient solution for short-distance travel, allowing customers to avoid traffic and reach their destinations quickly. Additionally, the affordability of e-scooter-sharing services compared to other transportation options makes them an attractive choice for many customers.

Trends in the market: One of the key trends in the e-scooter-sharing market in Brazil is the integration of e-scooter-sharing services with existing transportation infrastructure. Many cities in Brazil have implemented bike lanes and dedicated parking spaces for e-scooters, making it easier for customers to access and use these services. This integration with existing infrastructure not only improves the overall customer experience but also promotes the use of e-scooters as a sustainable mode of transportation. Another trend in the market is the introduction of electric scooters. Electric scooters offer several advantages over traditional scooters, including lower maintenance costs, reduced noise pollution, and zero emissions. As customers become more environmentally conscious, the demand for electric scooters is expected to increase, further driving the growth of the e-scooter-sharing market in Brazil.

Local special circumstances: Brazil is known for its large urban centers, such as São Paulo and Rio de Janeiro, which face significant traffic congestion and transportation challenges. The e-scooter-sharing market provides a solution to these challenges by offering a convenient and efficient mode of transportation for short-distance travel. The warm climate in Brazil also makes e-scooter-sharing services particularly appealing, as customers can enjoy the open-air experience while commuting or running errands.

Underlying macroeconomic factors: The growth of the e-scooter-sharing market in Brazil is also supported by underlying macroeconomic factors. Brazil has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, customers are more willing to spend on convenient and innovative transportation options like e-scooter-sharing services. Additionally, the government of Brazil has been supportive of sustainable transportation initiatives, providing incentives and regulations that promote the growth of the e-scooter-sharing market. In conclusion, the e-scooter-sharing market in Brazil is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers seek convenient and sustainable transportation options, e-scooter-sharing services are becoming increasingly popular in Brazil's urban centers. The integration of e-scooter-sharing services with existing transportation infrastructure and the introduction of electric scooters are driving the growth of the market. With the support of the government and favorable macroeconomic conditions, the e-scooter-sharing market in Brazil is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.