Car-sharing - Spain

The Car-sharing market in Spain is experiencing significant growth and development. Customer preferences are shifting towards more sustainable and cost-effective transportation options, leading to an increase in the adoption of car-sharing services. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences: Customers in Spain are increasingly looking for more sustainable and environmentally-friendly transportation options. Car-sharing provides an attractive alternative to traditional car ownership, as it allows individuals to access a vehicle when needed without the financial and environmental costs associated with owning a car. The convenience and flexibility of car-sharing services are also appealing to customers, as they can easily book a vehicle for a specific duration and return it when they no longer need it.

Trends in the market: One of the key trends in the car-sharing market in Spain is the rise of electric car-sharing services. With the growing concern for air pollution and the government's push for clean energy solutions, electric car-sharing services have gained popularity. These services not only offer a more sustainable option for transportation but also provide a unique experience for customers who are interested in trying out electric vehicles. Another trend in the market is the integration of car-sharing services with other modes of transportation. Many car-sharing companies in Spain are partnering with public transportation providers to offer seamless mobility solutions. This integration allows customers to easily combine car-sharing with other modes of transportation, such as buses or trains, to reach their desired destinations. This trend is particularly appealing to urban dwellers who rely on multiple modes of transportation to navigate the city.

Local special circumstances: Spain has a high population density in urban areas, which creates challenges for traditional car ownership. Limited parking spaces and high costs associated with car ownership make car-sharing a more practical and cost-effective option for many residents. Additionally, the presence of a well-developed public transportation system in major cities makes it easier for individuals to rely on car-sharing services for their occasional transportation needs.

Underlying macroeconomic factors: The economic downturn in Spain following the global financial crisis has led to a shift in consumer behavior. Many individuals are opting for more cost-effective alternatives to car ownership, such as car-sharing. The sharing economy has gained traction in Spain, and car-sharing is one of the key sectors benefiting from this trend. Furthermore, the rise of digital platforms and mobile applications has made it easier for customers to access and book car-sharing services, further driving the growth of the market. In conclusion, the Car-sharing market in Spain is experiencing growth due to changing customer preferences, including a preference for more sustainable and cost-effective transportation options. The market is also influenced by local special circumstances, such as high population density and a well-developed public transportation system. Additionally, underlying macroeconomic factors, such as the economic downturn and the rise of the sharing economy, contribute to the growth of the car-sharing market in Spain.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.