Car-sharing - South Korea | Statista Market Forecast

By 2024, the revenue in South Korea's Car-sharing market is estimated to reach US$618.50m, with an expected annual growth rate (CAGR 2024-2029) of 3.29%.
This growth is projected to result in a market volume of US$727.00m by 2029.
In terms of user base, the Car-sharing market is expected to have 2.79m users users by 2029, with a projected user penetration of 4.8% in 2024 and 5.4% by 2029.
The average revenue per user (ARPU) is projected to be US$247.30.
In terms of revenue generation, online sales are expected to contribute significantly, accounting for 96% of the total revenue in the Car-sharing market by 2029.
When compared globally, United States is projected to generate the highest revenue in the Car-sharing market at US$3bn in 2024.
Car-sharing services are gaining popularity in South Korea due to high traffic congestion and limited parking spaces in major cities.

Definition:

The Car-sharing market encompasses car-sharing services. Car-sharing service providers own the vehicles that customers can book independently at any time. Customers need to enter into a contract with the service provider in order to be able to book vehicles via a smartphone app, the website of the service provider, or by telephone. The vehicle is usually opened via smartphone or a chip card. Some service providers, however, provide the car key in a key safe at the car-sharing station. Prices are calculated per minute or hour, with the money being debited from the customer's bank account. Peer-to-peer car-sharing is not included in this market. Car-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Car-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating car sharing bookings
Station-based car sharing bookings
Companies offering a combination of free-floating and station-based car sharing
Services such as Share Now, Sixt Share, or Enterprise CarShare

Peer-to-peer car sharing bookings
Rental car booking
Taxi services
Carpools
Ride hailing services

The Car-sharing market in South Korea has been experiencing significant growth over the past few years.

Customer preferences: One of the key reasons for the growth of the Car-sharing market in South Korea is the changing preferences of customers. With the increasing urbanization and congestion in cities, people are looking for more convenient and cost-effective transportation options. Car-sharing provides them with the flexibility to use a car when needed without the hassle of owning one. Additionally, the younger generation in South Korea is more inclined towards sharing economy models and is open to trying new and innovative services like Car-sharing.

Trends in the market: The Car-sharing market in South Korea is witnessing several trends. Firstly, there has been a rise in the number of Car-sharing platforms in the country. This has increased competition in the market, leading to more choices for customers and better services. Secondly, there is a growing trend of electric Car-sharing in South Korea. With the government's focus on promoting electric vehicles and reducing carbon emissions, many Car-sharing companies are offering electric cars as part of their fleet. This trend is further supported by the increasing availability of charging infrastructure in the country.

Local special circumstances: South Korea has a well-developed public transportation system, including an extensive subway network and buses. However, there are certain areas in the country where public transportation options are limited, especially in rural areas. Car-sharing provides a convenient alternative for people living in these areas who do not own a car and need to travel longer distances. Additionally, South Korea has a high population density, especially in major cities like Seoul. This makes owning a car expensive and parking spaces scarce. Car-sharing offers a cost-effective solution for people who only need a car occasionally.

Underlying macroeconomic factors: The growth of the Car-sharing market in South Korea is also influenced by macroeconomic factors. The country has a strong economy with a high GDP per capita, which means people have more disposable income to spend on services like Car-sharing. Additionally, the government has been supportive of the Car-sharing industry by introducing regulations and incentives to promote its growth. For example, there are tax benefits for Car-sharing companies that offer electric vehicles in their fleet. These factors have created a favorable environment for the Car-sharing market to thrive in South Korea. In conclusion, the Car-sharing market in South Korea is growing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more people seek convenient and cost-effective transportation options, Car-sharing provides a viable solution. With the increasing availability of Car-sharing platforms and the rise of electric Car-sharing, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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