Car Rentals - Australia

Australia

Highlights

Australia's Car Rentals market is expected to see a revenue of US$1.31bn by 2024.
This revenue is expected to grow annually at a rate of 3.39%, resulting in a total market volume of US$1.55bn by 2029.
It is projected that the number of users in this market will reach 4.22m users by 2029.
The user penetration rate is expected to be 12.7% in 2024 and 15.1% by 2029.
The average revenue per user (ARPU) is expected to be US$389.00.
By 2029, 82% of the total revenue in this market will be generated through online sales.
In comparison to other countries, United States is expected to generate the most revenue in this market, with a projected revenue of US$32bn in 2024.
Australia's car rental market is seeing increased demand for eco-friendly vehicle options, particularly in urban areas.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Australia has been experiencing steady growth in recent years, driven by various factors such as changing customer preferences, evolving market trends, and local special circumstances. Customer preferences in the Car Rentals market in Australia have been shifting towards more flexible and convenient options. With an increasing number of people opting for shorter trips and weekend getaways, there is a growing demand for rental cars that can be easily booked and picked up on short notice. Additionally, customers are looking for a wide range of vehicle options to suit their specific needs, from compact cars for city driving to larger vehicles for family trips or group outings. Trends in the Car Rentals market in Australia reflect the global market, with the rise of ride-sharing services and car-sharing platforms having an impact on traditional car rental companies. These new entrants in the transportation market offer alternative options to traditional car rentals, providing customers with the convenience of on-demand transportation without the need for ownership. As a result, car rental companies in Australia are adapting to these trends by offering flexible rental options, such as hourly or daily rentals, and partnering with ride-sharing platforms to expand their customer base. Local special circumstances also play a role in the development of the Car Rentals market in Australia. The country's vast size and diverse landscapes make it a popular destination for both domestic and international tourists. Many visitors choose to explore Australia's natural wonders and iconic landmarks by renting a car, contributing to the growth of the car rental industry. Additionally, Australia's strong economy and high levels of disposable income have led to increased domestic travel, further driving the demand for rental cars. Underlying macroeconomic factors also contribute to the growth of the Car Rentals market in Australia. The country's stable economy and low unemployment rate have resulted in a growing middle class with higher purchasing power. This, coupled with a strong tourism industry, has created a favorable market environment for car rental companies. Moreover, advancements in technology and online booking platforms have made it easier for customers to compare prices, book rentals, and access additional services, further fueling the growth of the market. In conclusion, the Car Rentals market in Australia is experiencing growth due to changing customer preferences, evolving market trends, local special circumstances, and underlying macroeconomic factors. As customer preferences continue to evolve and technology advances, car rental companies in Australia will need to adapt and innovate to meet the changing demands of their customers and remain competitive in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.