Key regions: United States, Germany, United Kingdom, India, China
The Tunisian market for SUVs has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Tunisian customers have shown a growing preference for SUVs due to their versatility and practicality. SUVs offer ample space for both passengers and cargo, making them well-suited for families and individuals with active lifestyles. Additionally, the higher driving position and improved visibility provided by SUVs are appealing to Tunisian consumers who value safety and comfort. The popularity of SUVs is further fueled by their rugged design and off-road capabilities, which resonate with the adventurous spirit of many Tunisians.
Trends in the market: One of the key trends in the Tunisian SUV market is the increasing demand for compact SUVs. These smaller-sized SUVs offer a more affordable option for customers who are looking for the benefits of an SUV but with better fuel efficiency and maneuverability in urban environments. The compact SUV segment has witnessed the entry of several international automakers, offering a wide range of options to Tunisian consumers. Another trend in the market is the growing popularity of electric SUVs. As environmental concerns become more prominent globally, Tunisian customers are also showing an interest in electric vehicles. The government's efforts to promote sustainable transportation, such as tax incentives and subsidies for electric vehicles, have further accelerated the adoption of electric SUVs in Tunisia. This trend is expected to continue as the country aims to reduce its carbon footprint and achieve its renewable energy targets.
Local special circumstances: Tunisia's geographic location plays a significant role in the popularity of SUVs. The country's diverse terrain, including mountains, deserts, and coastal areas, makes SUVs an ideal choice for navigating different road conditions. SUVs provide the necessary power and traction to tackle off-road adventures, which are popular among Tunisian drivers who enjoy exploring the country's natural beauty.
Underlying macroeconomic factors: Tunisia's improving economy has also contributed to the growth of the SUV market. Rising disposable incomes and a growing middle class have increased the purchasing power of Tunisian consumers, enabling them to afford more expensive vehicles such as SUVs. Additionally, low-interest rates and favorable financing options have made SUVs more accessible to a wider range of customers. In conclusion, the SUV market in Tunisia is experiencing significant growth due to changing customer preferences, including a preference for compact and electric SUVs. The country's diverse terrain and improving economy also contribute to the popularity of SUVs. As the market continues to evolve, automakers can capitalize on these trends by offering a wide range of SUV options that cater to the specific needs and preferences of Tunisian customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
