Skip to main content
  1. Market Insights
  2. Mobility
  3. Passenger Cars

SUVs - Morocco

Morocco
  • Revenue in the SUVs market is projected to reach US$1bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.41%, resulting in a projected market volume of US$1bn by 2029.
  • SUVs market unit sales are expected to reach 35.5k vehicles in 2029.
  • The volume weighted average price of SUVs market in 2024 is expected to amount to US$37k.
  • From an international perspective it is shown that the most revenue will be generated United States (US$333bn in 2024).

This market segment includes vehicles similar to light commercial vehicles, which are mostly used as family cars. They have an average footprint 4.45m2 (47ft2) and an average mass around 1890kg (4165lbs). All key figures shown represent the sales of new SUVs in the basic configuration in the respective year. Used vehicles are not taken into account, nor is adapted equipment for the new cars sold. The prices and revenues shown as well as the distribution of connectivity, drive types, autonomy levels, and average CO2 emissions are accordingly based on the basic models.

  • European Car Segment: J (Sport Utility Cars)
  • US Car Segment: Sport Utility Vehicles
  • Chinese Car Segment: Sport Utility Vehicles
  • Also known as: 4x4

Example models: BMW X5, Land Rover Discovery, Land Rover Range Rover, Land Rover Freelander, Mitsubishi Outlander, Peugeot 5008, Suzuki Vitara.

In-Scope

  • SUVs
  • Crossover SUVs

Out-Of-Scope

  • Minivans
SUVs: market data & analysis - Cover

Market Insights report

SUVs: market data & analysis

Study Details

    Unit Sales

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Analyst Opinion

    The SUVs market in Morocco has been experiencing significant growth in recent years.

    Customer preferences:
    Moroccan customers have shown a strong preference for SUVs due to their versatility and practicality. SUVs offer ample space for passengers and cargo, making them suitable for both urban and rural environments. Additionally, SUVs are perceived as vehicles that provide a sense of safety and security on the road.

    Trends in the market:
    One major trend in the SUVs market in Morocco is the increasing demand for compact SUVs. These smaller-sized SUVs are more fuel-efficient and easier to maneuver in congested city streets. As urbanization continues to increase in Morocco, compact SUVs have become popular choices for customers looking for a balance between size and practicality. Another trend in the market is the growing popularity of electric SUVs. With the global shift towards sustainability and environmental consciousness, Moroccan consumers are becoming more interested in electric vehicles. The government of Morocco has also implemented initiatives to promote the adoption of electric vehicles, including tax incentives and the development of charging infrastructure. This has contributed to the rising demand for electric SUVs in the country.

    Local special circumstances:
    Morocco's geographical diversity and varying road conditions have also influenced the popularity of SUVs. The country has a mix of urban areas, mountainous regions, and desert landscapes. SUVs are well-suited for navigating these diverse terrains, making them a practical choice for Moroccan customers.

    Underlying macroeconomic factors:
    The overall economic growth in Morocco has also played a role in the development of the SUVs market. As the country's economy continues to grow, disposable incomes have increased, allowing more consumers to afford SUVs. Additionally, the availability of financing options and competitive pricing from manufacturers have made SUVs more accessible to a wider range of customers. In conclusion, the SUVs market in Morocco is experiencing growth due to customer preferences for versatile and practical vehicles, as well as the increasing popularity of compact and electric SUVs. The country's geographical diversity and economic growth have also contributed to the rising demand for SUVs.

    Technical Specifications

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Level 0: No automation and very limited driver assistance in the form of automatic emergency braking or blind-spot warning. Level 1: Driver assistance such as cruise control or lane centering. Level 2: Partial automation, including brake and steering support. Level 3: Conditional automation in which the vehicle can perform most driving tasks. In certain scenarios, human intervention is still needed.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Price

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

    Mobility

    Access more Market Insights on Mobility topics with our featured report

    SUVs: market data & analysis - BackgroundSUVs: market data & analysis - Cover

    Contact

    Get in touch with us. We are happy to help.