Small Cars - Southeast Asia

Southeast Asia

In 2024, the projected revenue in the Small Cars market in Southeast Asia is estimated to reach US$6,569m.
It is expected that the revenue will experience an annual growth rate (CAGR 2024-2028) of 2.58%, resulting in a projected market volume of US$7,274m by 2028.
Furthermore, it is anticipated that unit sales in the Small Cars market will reach 468.1k vehicles by 2028.
The volume weighted average price of Small Cars market in Southeast Asia in 2024 is expected to be US$15k.
From an international perspective, it is evident that China will generate the highest revenue, amounting to US$13,380m in 2024.
In Southeast Asia, the demand for small cars is soaring in Thailand due to its affordability and fuel efficiency.

Key regions: Europe, Worldwide, China, United Kingdom, United States

Market

Make

Region

Region comparison

Currency

Analyst Opinion

The Small Cars market in Southeast Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are key drivers of this growth.

Customer preferences in Southeast Asia are shifting towards smaller, more fuel-efficient vehicles. This is driven by several factors, including rising fuel prices, increasing environmental concerns, and the need for compact vehicles that can navigate congested urban areas. Additionally, the affordability of small cars compared to larger vehicles makes them an attractive option for many consumers in the region.

Trends in the Small Cars market in Southeast Asia reflect these changing customer preferences. There is a growing demand for small cars with advanced features and technologies, such as hybrid or electric powertrains, smart connectivity, and safety features. Automakers are responding to this demand by introducing new models with these features to the market.

Additionally, there is a trend towards customization and personalization, with consumers seeking unique and individualized options for their small cars. Local special circumstances also play a role in the development of the Small Cars market in Southeast Asia. The region is characterized by a diverse range of countries, each with its own unique cultural, economic, and regulatory environment.

This diversity influences consumer preferences and purchasing behaviors. For example, in some countries, there may be a preference for small cars with higher ground clearance and rugged features to navigate rough terrain, while in others, compact size and maneuverability in crowded cities may be more important. Underlying macroeconomic factors further contribute to the growth of the Small Cars market in Southeast Asia.

Economic growth and rising incomes in the region have led to an expanding middle class, which has increased the affordability and demand for small cars. Additionally, government policies and incentives aimed at promoting the adoption of environmentally friendly vehicles have also contributed to the growth of the small car segment. In conclusion, the Small Cars market in Southeast Asia is experiencing growth and development driven by changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

As customer preferences continue to evolve and new technologies emerge, the small car segment is expected to further expand in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).