Small Cars - ASEAN

ASEAN

Highlights

Revenue in the Small Cars market is projected to reach US$7bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.82%, resulting in a projected market volume of US$8bn by 2029.
Small Cars market unit sales are expected to reach 502.0k vehicles in 2029.
The volume weighted average price of Small Cars market in 2024 is expected to amount to US$15k.
From an international perspective it is shown that the most revenue will be generated China (US$13bn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Small Cars market in ASEAN has been experiencing significant growth in recent years, driven by changing customer preferences, market trends, and local special circumstances. Customer preferences in ASEAN have shifted towards smaller, more fuel-efficient vehicles due to rising fuel prices and increasing environmental concerns.

Customers are also seeking cars that are affordable and easy to maneuver in congested urban areas. Additionally, there is a growing demand for technologically advanced features and connectivity options in small cars. Trends in the market reflect these changing preferences.

Automakers are focusing on developing small cars that are not only fuel-efficient, but also offer advanced safety features, comfortable interiors, and modern designs. Electric and hybrid small cars are also gaining popularity in ASEAN, as customers are becoming more conscious of their carbon footprint and are looking for eco-friendly transportation options. Local special circumstances in ASEAN countries also play a role in the development of the Small Cars market.

For example, in countries like Thailand and Indonesia, government policies and incentives have been put in place to promote the production and sale of small cars. These policies include tax breaks, subsidies, and import restrictions, which have encouraged automakers to invest in local production facilities and offer competitive prices. Underlying macroeconomic factors further contribute to the growth of the Small Cars market in ASEAN.

The region's strong economic growth and rising middle class population have increased disposable incomes and purchasing power, making small cars more affordable and accessible to a larger segment of the population. Additionally, urbanization and the expansion of cities in ASEAN have led to increased demand for compact and efficient vehicles. In conclusion, the Small Cars market in ASEAN is developing rapidly due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

As customers seek smaller, more fuel-efficient vehicles with advanced features, automakers are responding by offering a wide range of options in the market. With government support and favorable economic conditions, the Small Cars market in ASEAN is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).