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Executive Cars - Germany

Germany
  • Revenue in the Executive Cars market is projected to reach US$7bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.09%, resulting in a projected market volume of US$7bn by 2029.
  • Executive Cars market unit sales are expected to reach 109.9k vehicles in 2029.
  • The volume weighted average price of Executive Cars market in 2024 is expected to amount to US$61k.
  • From an international perspective it is shown that the most revenue will be generated China (US$63bn in 2024).

The Executive Cars Market segment includes passenger cars of an average footprint around 4.6m2 (50 ft2), an average mass around 1855kg (4100lbs) and a passenger/cargo volume larger than 3.4 m3 (120 ft3). Due to their high performance and comfort features, executive cars are often viewed as status symbols. Company cars account for a large share of the Executive Cars segment. All key figures shown represent the sales of new executive cars in the basic configuration in the respective year. Used vehicles are not taken into account, nor is adapted equipment for the new cars sold. The prices and revenues shown as well as the distribution of connectivity, drive types, autonomy levels, and average CO2 emissions are accordingly based on the basic models.

  • European Car Segment: E (Executive Cars)
  • US Car Segment: Large Cars
  • Chinese Car Segment: Category B
  • Also known as: Full-size Cars, Mid-size Luxury Cars

Example models: Audi A6, BMW 5 Series, Jaguar XF, Volvo S80.

In-Scope

  • Passenger cars - Executive cars
  • Premium executive cars

Out-Of-Scope

  • -
Executive Cars: market data & analysis - Cover

Market Insights report

Executive Cars: market data & analysis

Study Details

    Unit Sales

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Analyst Opinion

    The Executive Cars market in Germany has experienced significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.

    Customer preferences:
    In Germany, customers have shown a strong preference for executive cars due to their luxurious features, advanced technology, and superior performance. These cars are often seen as a status symbol and are favored by individuals who value comfort and prestige. Additionally, the trend towards eco-friendly vehicles has also influenced customer preferences, with many opting for executive cars that offer hybrid or electric options.

    Trends in the market:
    One major trend in the Executive Cars market in Germany is the increasing demand for SUVs. SUVs have gained popularity due to their spacious interiors, elevated driving position, and versatility. This trend aligns with the global shift towards SUVs, as they offer a combination of luxury and practicality that appeals to a wide range of customers. Additionally, German automakers have been at the forefront of developing high-performance SUVs, further driving their popularity in the market. Another notable trend is the integration of advanced technology in executive cars. German automakers have been investing heavily in research and development to incorporate features such as autonomous driving, connectivity, and infotainment systems. These technological advancements not only enhance the driving experience but also improve safety and convenience for customers. As a result, executive cars in Germany are becoming increasingly sophisticated and intelligent.

    Local special circumstances:
    Germany has a strong automotive industry, with several renowned automakers based in the country. This has created a competitive environment and has led to continuous innovation and improvement in executive cars. German automakers are known for their engineering excellence and attention to detail, which has contributed to the reputation of executive cars from Germany as being of high quality and reliability. Furthermore, Germany has a well-developed infrastructure, including an extensive network of highways and well-maintained roads. This infrastructure supports the use of executive cars, as customers can enjoy a smooth and comfortable driving experience. Additionally, the country's strong economy and high disposable income levels have also contributed to the demand for executive cars.

    Underlying macroeconomic factors:
    The growth of the Executive Cars market in Germany can be attributed to several macroeconomic factors. Firstly, the country has a stable and robust economy, which has resulted in high consumer confidence and increased purchasing power. This has allowed customers to afford executive cars and has driven demand in the market. Additionally, low interest rates and favorable financing options have made it easier for customers to purchase executive cars. The availability of attractive financing packages, such as low or zero percent interest rates and flexible repayment terms, has encouraged more customers to invest in executive cars. Furthermore, the German government has implemented policies and incentives to promote the adoption of electric and hybrid vehicles. This has led to an increase in the number of executive cars with eco-friendly options, as automakers strive to meet the demand for more sustainable transportation solutions. In conclusion, the Executive Cars market in Germany is experiencing growth due to changing customer preferences, including a preference for SUVs and advanced technology. The country's strong automotive industry, well-developed infrastructure, stable economy, and favorable macroeconomic factors have also contributed to the market's development.

    Technical Specifications

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Level 0: No automation and very limited driver assistance in the form of automatic emergency braking or blind-spot warning. Level 1: Driver assistance such as cruise control or lane centering. Level 2: Partial automation, including brake and steering support. Level 3: Conditional automation in which the vehicle can perform most driving tasks. In certain scenarios, human intervention is still needed.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Price

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

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