Key regions: United States, Brazil, Spain, Indonesia, Portugal
The Scooters market in Tunisia is experiencing significant growth and development.
Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards scooters in Tunisia. This can be attributed to several factors. Firstly, scooters are more fuel-efficient compared to cars, making them a cost-effective option for daily commuting. Additionally, the compact size of scooters makes them ideal for navigating through the congested streets of Tunis and other major cities in Tunisia. Furthermore, scooters offer a convenient mode of transportation for short-distance travel, especially for younger individuals and students.
Trends in the market: One of the key trends in the scooters market in Tunisia is the increasing demand for electric scooters. With growing concerns about environmental sustainability and the need to reduce carbon emissions, electric scooters have gained popularity among environmentally conscious consumers. The availability of government incentives and subsidies for electric vehicles has also contributed to the rising adoption of electric scooters in Tunisia. Another trend in the market is the emergence of scooter-sharing services. Similar to bike-sharing services, scooter-sharing platforms have gained traction in Tunisia, particularly in urban areas. These services provide an affordable and convenient transportation option for short trips, attracting both locals and tourists. The rise of scooter-sharing services has also led to an increase in the number of scooters on the roads, further driving the demand for scooters in the market.
Local special circumstances: Tunisia's tourism industry plays a significant role in the development of the scooters market. With an influx of tourists visiting popular destinations such as Hammamet, Sousse, and Djerba, there is a growing demand for rental scooters. Tourists often prefer scooters as a means of exploring the local attractions and enjoying the scenic routes along the coastline. This has created a niche market for scooter rental companies, catering to the needs of tourists and providing them with an alternative mode of transportation.
Underlying macroeconomic factors: The growing middle class in Tunisia is a key driver of the scooters market. As disposable incomes increase, more individuals are able to afford personal transportation. Scooters offer an affordable and practical option for those who cannot afford a car or prefer a more economical mode of transportation. Additionally, the ease of obtaining a scooter license compared to a car license also contributes to the growing demand for scooters in Tunisia. Furthermore, the government's focus on improving infrastructure and reducing traffic congestion has also played a role in the development of the scooters market. Investments in road construction and expansion have made it easier for scooters to navigate through the city, further promoting their adoption. In conclusion, the Scooters market in Tunisia is witnessing significant growth and development due to changing customer preferences, including a shift towards electric scooters and the emergence of scooter-sharing services. Local special circumstances, such as the demand for rental scooters from tourists, also contribute to the market's expansion. The underlying macroeconomic factors, including the growing middle class and government initiatives to improve infrastructure, further drive the demand for scooters in Tunisia.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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