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The Prescription Drugs (Pharmacies) market in Senegal is experiencing significant growth and development.
Customer preferences: Customers in Senegal have shown a growing preference for prescription drugs from pharmacies. This can be attributed to several factors, including the increasing awareness and importance of healthcare, the rising prevalence of chronic diseases, and the growing middle class with higher disposable incomes. Additionally, customers in Senegal value convenience and accessibility, which is why they prefer purchasing prescription drugs from pharmacies rather than other channels.
Trends in the market: One of the key trends in the Prescription Drugs (Pharmacies) market in Senegal is the expansion of pharmacy chains. This trend is driven by the need to cater to the increasing demand for prescription drugs and to provide a wider range of products and services to customers. Pharmacy chains are also able to negotiate better prices with suppliers, which allows them to offer competitive pricing to customers. Furthermore, these chains are investing in technology and online platforms to enhance the customer experience and provide additional convenience. Another trend in the market is the increasing focus on generic drugs. Generic drugs are more affordable compared to branded drugs, making them a popular choice among customers in Senegal. The government has also been promoting the use of generic drugs as a cost-saving measure in the healthcare system. This trend is expected to continue as customers become more price-conscious and seek value for money.
Local special circumstances: Senegal has a relatively young population, with a significant portion of the population under the age of 30. This demographic trend has implications for the Prescription Drugs (Pharmacies) market as it drives the demand for drugs related to reproductive health, family planning, and chronic diseases that affect young adults. Pharmacies in Senegal are adapting to this demand by offering a wide range of products and services that cater to the specific needs of the younger population.
Underlying macroeconomic factors: Senegal has been experiencing steady economic growth in recent years, which has had a positive impact on the Prescription Drugs (Pharmacies) market. The growing middle class with higher disposable incomes has increased the demand for healthcare services, including prescription drugs. Additionally, the government has been investing in the healthcare sector, which has improved access to healthcare services and increased the demand for prescription drugs. In conclusion, the Prescription Drugs (Pharmacies) market in Senegal is developing and growing due to customer preferences for convenience and accessibility, the expansion of pharmacy chains, the increasing focus on generic drugs, the specific needs of the young population, and the underlying macroeconomic factors such as economic growth and government investments in healthcare. These trends and factors are expected to continue driving the growth of the market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)