Vitamins & Minerals (Pharmacies) - Czechia

Revenue in the Vitamins & Minerals market is projected to reach US$78.34m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.70%, resulting in a market volume of US$98.54m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$7.46 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Czechia is experiencing steady growth due to increasing customer awareness about the importance of maintaining good health and the rising prevalence of lifestyle-related diseases.

Customer preferences: Customers in Czechia are becoming more health-conscious and are actively seeking ways to improve their overall well-being. As a result, there is a growing demand for vitamins and minerals to supplement their diets and address specific health concerns. There is a preference for natural and organic products, as customers are increasingly concerned about the potential side effects of synthetic supplements. Additionally, there is a rising interest in personalized nutrition, with customers seeking customized vitamin and mineral combinations based on their individual needs.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Czechia is the increasing popularity of online shopping. Customers are opting for the convenience of purchasing their supplements online, where they can easily compare prices, read reviews, and access a wider range of products. This trend is driven by the growing digitalization of the retail sector and the ease of access to information on the internet. Pharmacies are also adapting to this trend by offering online platforms and home delivery services to cater to the changing customer preferences. Another trend in the market is the focus on preventive healthcare. Customers are increasingly aware of the importance of maintaining good health to prevent the onset of diseases. This has led to a shift towards proactive healthcare, with customers seeking vitamins and minerals to support their immune system, improve their energy levels, and enhance their overall well-being. Pharmacies are responding to this trend by expanding their range of preventive healthcare products and providing customers with information on the benefits of different vitamins and minerals.

Local special circumstances: The Vitamins & Minerals (Pharmacies) market in Czechia is influenced by the country's healthcare system, which provides universal coverage and emphasizes preventive care. This has created a favorable environment for the growth of the market, as customers have access to healthcare professionals who can recommend and prescribe vitamins and minerals based on their individual needs. Additionally, the high level of education and awareness among the population contributes to the demand for supplements, as customers are well-informed about the benefits of vitamins and minerals for their health.

Underlying macroeconomic factors: The growth of the Vitamins & Minerals (Pharmacies) market in Czechia is supported by favorable macroeconomic factors. The country has a stable economy and a high standard of living, which enables customers to afford and prioritize their health. Additionally, the aging population in Czechia is driving the demand for supplements, as older individuals are more likely to require additional vitamins and minerals to support their health. The increasing disposable income and changing lifestyle patterns also contribute to the growth of the market, as customers are willing to spend on products that promote their well-being.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.