Vitamins & Minerals (Pharmacies) - Benelux

Revenue in the Vitamins & Minerals market is projected to reach US$276.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.96%, resulting in a market volume of US$335.30m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$9.19 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Benelux is experiencing steady growth due to increasing customer preferences for natural and organic health products.

Customer preferences: Customers in Benelux are increasingly seeking out vitamins and minerals that are derived from natural sources and free from artificial additives. This preference for natural and organic products is driven by a growing awareness of the potential health benefits and a desire to lead a more sustainable lifestyle. As a result, there is a rising demand for vitamins and minerals that are sourced from plants and other natural ingredients.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Benelux is the growing popularity of personalized nutrition. Customers are seeking customized vitamin and mineral supplements that are tailored to their specific needs and health goals. This trend is driven by advancements in technology, which allow for the analysis of individual genetic and nutritional profiles. As a result, pharmacies in Benelux are offering personalized vitamin and mineral solutions, which are formulated based on the specific requirements of each customer. Another trend in the market is the increasing focus on preventative healthcare. Customers are becoming more proactive in managing their health and are turning to vitamins and minerals as a way to prevent illness and maintain overall well-being. This trend is supported by the growing body of scientific research that highlights the role of vitamins and minerals in supporting immune function and reducing the risk of chronic diseases.

Local special circumstances: The Vitamins & Minerals (Pharmacies) market in Benelux is also influenced by local regulations and cultural factors. In Benelux, there is a strong emphasis on quality and safety standards, which has led to the development of strict regulations for the sale and labeling of vitamins and minerals. This ensures that customers have access to safe and effective products. Additionally, the cultural emphasis on health and wellness in Benelux has contributed to the growing demand for vitamins and minerals.

Underlying macroeconomic factors: The growth of the Vitamins & Minerals (Pharmacies) market in Benelux is also supported by favorable macroeconomic factors. Benelux countries have a high standard of living and disposable income, which allows customers to prioritize their health and well-being. Additionally, the aging population in Benelux is driving the demand for vitamins and minerals, as older adults are more likely to have specific nutritional needs and may require additional supplementation. In conclusion, the Vitamins & Minerals (Pharmacies) market in Benelux is developing due to increasing customer preferences for natural and organic health products, the growing popularity of personalized nutrition, and the focus on preventative healthcare. These trends are influenced by local regulations and cultural factors, as well as favorable macroeconomic conditions. As the demand for vitamins and minerals continues to rise, pharmacies in Benelux are well-positioned to meet the evolving needs of their customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.