Sleep Aids (Pharmacies) - Vietnam

Revenue in the Sleep Aids market is projected to reach US$12.88m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.19%, resulting in a market volume of US$13.66m by 2029.
In global comparison, most revenue will be generated United States (US$1.47bn in 2024).
In relation to total population figures, per person revenues of US$0.13 are generated in 2024.

Definition:
The Sleep Aids market encompasses a diverse array of over-the-counter (OTC) medications and supplements designed to aid individuals in managing sleep-related disorders, including insomnia, sporadic sleep disruptions, and jetlag resulting from adjusting to different time zones. This market includes products containing ingredients such as Doxylamine Succinate, Diphenhydramine, Melatonin, and herbal remedies. Notable sleep aid products include Natrol Melatonin, Vitafusion, Alteril, Unisom SleepTabs, and Kalms. This market exclusively covers product sales through pharmacies.

Additional information:
The Sleep Aids market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Single Active Ingredient Formulations
Combination Active Ingredient Formulations
Herbal Remedies
Melatonin Products

Prescription Sleep Medications
Products for Chronic Insomnia which are not designed to address only occasional sleep challenges

The Sleep Aids (Pharmacies) market in Vietnam has been experiencing significant growth in recent years.

Customer preferences: Vietnamese consumers are increasingly seeking out sleep aids to help them address their sleep problems. This can be attributed to several factors. Firstly, the fast-paced and stressful lifestyles that many Vietnamese people lead have resulted in higher levels of anxiety and insomnia. As a result, more individuals are turning to sleep aids to help them relax and get a good night's sleep. Additionally, the growing awareness and understanding of the importance of sleep for overall health and well-being has also contributed to the increased demand for sleep aids in Vietnam.

Trends in the market: One of the key trends in the Sleep Aids (Pharmacies) market in Vietnam is the rising popularity of natural and herbal sleep aids. Vietnamese consumers are increasingly looking for products that are made from natural ingredients and have minimal side effects. This trend is driven by the growing preference for holistic and alternative approaches to health and wellness. As a result, we are seeing an increase in the availability and variety of natural sleep aids in pharmacies across Vietnam. Another trend in the market is the growing adoption of online channels for purchasing sleep aids. Vietnamese consumers are becoming more comfortable with online shopping and are increasingly turning to e-commerce platforms to buy their sleep aids. This trend is driven by the convenience and ease of online shopping, as well as the availability of a wider range of products and brands online. As a result, we are seeing an increase in the number of online pharmacies and e-commerce platforms that cater to the sleep aids market in Vietnam.

Local special circumstances: Vietnam has a relatively young population, with a large proportion of the population under the age of 35. This demographic trend is driving the demand for sleep aids, as younger individuals are more likely to experience sleep problems due to their busy and stressful lifestyles. Additionally, the increasing urbanization and modernization in Vietnam have also contributed to the rising demand for sleep aids, as urban dwellers are more likely to experience sleep problems compared to their rural counterparts.

Underlying macroeconomic factors: The growing middle class in Vietnam is another key factor driving the growth of the Sleep Aids (Pharmacies) market. As incomes rise and living standards improve, more Vietnamese consumers have the financial means to purchase sleep aids to address their sleep problems. Additionally, the increasing urbanization and modernization in Vietnam have also contributed to the growth of the market, as urban dwellers have higher disposable incomes and are more likely to seek out sleep aids to improve their quality of life. In conclusion, the Sleep Aids (Pharmacies) market in Vietnam is experiencing significant growth due to the increasing demand for sleep aids among Vietnamese consumers. The rising popularity of natural and herbal sleep aids, the growing adoption of online channels for purchasing sleep aids, the young population and the growing middle class are all contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.