Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Turkey has been experiencing significant growth in recent years.
Customer preferences: One of the key reasons for the growth in the Skin Treatment (Pharmacies) market in Turkey is the changing customer preferences. With increasing awareness about skincare and the desire for a healthy and youthful appearance, consumers are increasingly turning to pharmacies for their skincare needs. Pharmacies offer a wide range of skincare products, including creams, lotions, and serums, which are trusted by customers for their quality and effectiveness. Moreover, pharmacies often have trained professionals who can provide personalized advice and recommendations based on the customer's specific skin type and concerns.
Trends in the market: There are several trends that have contributed to the growth of the Skin Treatment (Pharmacies) market in Turkey. Firstly, there has been a growing demand for natural and organic skincare products. Consumers are becoming more conscious about the ingredients used in skincare products and are opting for products that are free from harmful chemicals. Pharmacies have capitalized on this trend by offering a wide range of natural and organic skincare products. Secondly, there has been a rise in the popularity of anti-aging skincare products. With an aging population and increasing awareness about the effects of aging on the skin, consumers are looking for products that can help reduce the signs of aging. Pharmacies have responded to this demand by introducing a variety of anti-aging skincare products, such as wrinkle creams and serums.
Local special circumstances: Turkey has a large and growing middle class population, which has contributed to the growth of the Skin Treatment (Pharmacies) market. As disposable incomes increase, consumers are willing to spend more on skincare products to maintain their appearance and improve their overall well-being. Furthermore, Turkey has a strong culture of beauty and personal care, with many consumers valuing their appearance and investing in skincare products to look their best.
Underlying macroeconomic factors: The growth of the Skin Treatment (Pharmacies) market in Turkey can also be attributed to underlying macroeconomic factors. Turkey has experienced a period of economic stability and growth, which has led to an increase in consumer spending. Additionally, the country has a well-developed healthcare system, which includes a network of pharmacies that are easily accessible to consumers. This has made it convenient for consumers to purchase skincare products from pharmacies, further driving the growth of the market. In conclusion, the Skin Treatment (Pharmacies) market in Turkey is growing due to changing customer preferences, including a demand for natural and organic skincare products and anti-aging solutions. The country's strong culture of beauty and personal care, along with underlying macroeconomic factors such as economic stability and a well-developed healthcare system, have also contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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