Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Kenya has been experiencing significant growth in recent years. Customer preferences have shifted towards natural and organic skincare products, driving the demand for these products in the market. Additionally, the rising awareness about skincare and the increasing disposable income of consumers have also contributed to the growth of the market.
Customer preferences: In recent years, there has been a growing preference for natural and organic skincare products among consumers in Kenya. This shift in preference can be attributed to the increasing awareness about the harmful effects of chemical-based skincare products. Consumers are now more conscious about the ingredients used in skincare products and are opting for products that are free from harmful chemicals. This has led to an increased demand for natural and organic skincare products in the market.
Trends in the market: One of the key trends in the Skin Treatment (Pharmacies) market in Kenya is the growing popularity of anti-aging skincare products. With the aging population and the desire to maintain youthful-looking skin, consumers are increasingly seeking out anti-aging skincare products. This trend is expected to continue in the coming years as the demand for these products is projected to increase. Another trend in the market is the rising demand for skincare products specifically formulated for different skin types. Consumers in Kenya have diverse skin types, ranging from dry to oily, and there is a growing demand for products that cater to these specific needs. Skincare brands are now offering a wide range of products targeting different skin types, such as moisturizers for dry skin and oil-absorbing products for oily skin.
Local special circumstances: Kenya is a country with a diverse population and a rich cultural heritage. This diversity is reflected in the skincare preferences of consumers. Traditional skincare practices, such as the use of natural ingredients like shea butter and coconut oil, are still prevalent among certain communities in Kenya. This presents an opportunity for local skincare brands to tap into these traditional practices and develop products that cater to the specific needs of these communities. Furthermore, the hot and humid climate in Kenya also influences the skincare preferences of consumers. With high temperatures and frequent exposure to sunlight, consumers are more inclined to purchase skincare products that offer sun protection and hydration. This has led to an increased demand for products with SPF (Sun Protection Factor) and moisturizing properties.
Underlying macroeconomic factors: The growth of the Skin Treatment (Pharmacies) market in Kenya can also be attributed to the underlying macroeconomic factors. The country has been experiencing steady economic growth, leading to an increase in disposable income among consumers. As a result, consumers are now more willing to spend on skincare products and are seeking out high-quality products that offer visible results. Additionally, the rapid urbanization and the growth of the middle class in Kenya have also contributed to the growth of the market. Urban consumers, in particular, are more exposed to global skincare trends and are willing to invest in premium skincare products. This has led to the entry of international skincare brands into the Kenyan market, further driving the growth of the Skin Treatment (Pharmacies) market. In conclusion, the Skin Treatment (Pharmacies) market in Kenya is witnessing growth due to the increasing preference for natural and organic skincare products, the rising demand for anti-aging skincare products, and the diverse skincare preferences of consumers. The local special circumstances, such as traditional skincare practices and the hot climate, also play a role in shaping the market. Furthermore, the underlying macroeconomic factors, such as economic growth and urbanization, contribute to the growth of the market by increasing consumer disposable income and expanding the consumer base.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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