Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in EAEU has been experiencing significant growth in recent years. Customer preferences in the Skin Treatment (Pharmacies) market in EAEU have shifted towards products that offer natural and organic ingredients, as consumers become more conscious about the ingredients they put on their skin. This trend is driven by a growing awareness of the potential harmful effects of synthetic ingredients and a desire for more sustainable and environmentally friendly options. Additionally, consumers in EAEU are increasingly seeking out products that address specific skin concerns, such as aging or acne, and offer targeted solutions. This preference for specialized products has led to an increase in the demand for skincare products with active ingredients that provide visible results. One of the key trends in the Skin Treatment (Pharmacies) market in EAEU is the rise of online sales channels. The increasing penetration of internet and smartphones has made it easier for consumers to access a wide range of skincare products online. This has also facilitated the growth of e-commerce platforms, which offer convenience and a wider product selection to consumers. As a result, many skincare brands and retailers have expanded their online presence to cater to the growing demand for online shopping. This trend is expected to continue as consumers become more comfortable with online shopping and seek out the convenience it offers. Another trend in the Skin Treatment (Pharmacies) market in EAEU is the growing popularity of multi-step skincare routines. Influenced by Korean beauty trends, consumers in EAEU are adopting multi-step skincare routines that involve using multiple products, such as cleansers, toners, serums, moisturizers, and masks. This trend is driven by the desire for healthier and more radiant skin, as well as the influence of social media and beauty influencers who promote these skincare routines. As a result, there has been an increase in the demand for skincare products that are specifically formulated to be used as part of a multi-step routine. Local special circumstances in the Skin Treatment (Pharmacies) market in EAEU include the diverse cultural and climatic conditions across the region. EAEU consists of countries with varying climates, from the cold winters of Russia to the hot summers of Kazakhstan. This diversity in climate creates different skincare needs and preferences among consumers. For example, consumers in colder regions may require more intensive moisturizing products to combat dryness, while those in hotter regions may prefer lightweight and oil-free formulations. Skincare brands operating in EAEU need to take these local conditions into account and offer products that cater to the specific needs of consumers in each country. Underlying macroeconomic factors that are driving the growth of the Skin Treatment (Pharmacies) market in EAEU include increasing disposable incomes and a growing middle class. As incomes rise, consumers have more purchasing power to spend on skincare products. Additionally, the growing middle class in EAEU is becoming more health-conscious and willing to invest in high-quality skincare products. This has created a favorable market environment for skincare brands and retailers to expand their operations and capture a larger share of the market. Overall, the Skin Treatment (Pharmacies) market in EAEU is experiencing growth due to changing customer preferences, the rise of online sales channels, the popularity of multi-step skincare routines, local special circumstances, and underlying macroeconomic factors. Skincare brands and retailers operating in EAEU need to adapt to these trends and tailor their offerings to meet the evolving needs and preferences of consumers in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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