The Pharmacy Usual Items market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Pharmacy Usual Items market in EU-27 are shifting towards more natural and organic products. Customers are becoming more conscious of their health and are seeking products that are free from harmful chemicals and additives. This preference for natural products is driving the demand for organic skincare, haircare, and personal care items. Additionally, customers are also looking for products that are cruelty-free and environmentally friendly, leading to an increase in the demand for sustainable and eco-friendly products. Trends in the market are also contributing to the growth of the Pharmacy Usual Items market in EU-27. One major trend is the rise of e-commerce. With the increasing popularity of online shopping, customers are now able to conveniently purchase their usual items from the comfort of their own homes. This has led to a significant increase in online sales of pharmacy products, as customers are able to compare prices and easily access a wide range of products. Another trend is the growing popularity of personalized products. Customers are now looking for products that are tailored to their specific needs and preferences, leading to an increase in the demand for personalized skincare, haircare, and personal care items. Local special circumstances also play a role in the development of the Pharmacy Usual Items market in EU-27. Each country in the EU-27 has its own unique cultural and regulatory environment, which affects the demand for certain products. For example, countries with a high aging population may have a higher demand for healthcare products such as vitamins and supplements. Additionally, countries with stricter regulations on ingredients and labeling may have a higher demand for natural and organic products. Underlying macroeconomic factors also contribute to the growth of the Pharmacy Usual Items market in EU-27. Factors such as increasing disposable income, population growth, and urbanization are driving the demand for pharmacy products. As disposable income increases, customers are able to afford higher quality and more expensive products. Population growth and urbanization also lead to an increase in the number of potential customers, as well as a higher demand for convenience and accessibility in purchasing pharmacy items. Overall, the Pharmacy Usual Items market in EU-27 is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers become more conscious of their health and seek natural and personalized products, the market is responding by offering a wider range of options. Additionally, the rise of e-commerce and the influence of local cultural and regulatory factors are shaping the market in each country within the EU-27. The underlying macroeconomic factors of increasing disposable income, population growth, and urbanization are also driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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