Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Myanmar

Myanmar

Revenue in the Hand Sanitizer market is projected to reach US$2.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.89%, resulting in a market volume of US$2.53m by 2029.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.04 are generated in 2024.

Key regions: Japan, United States, Europe, United Kingdom, Canada

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Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Myanmar has been experiencing significant growth in recent years.

Customer preferences: Customers in Myanmar have shown a growing preference for hand sanitizers purchased from pharmacies. This can be attributed to the perception that hand sanitizers sold in pharmacies are of higher quality and more reliable. Additionally, pharmacies are seen as trusted sources for healthcare products, and customers feel more confident in purchasing hand sanitizers from these establishments.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Myanmar is the increasing demand for alcohol-based hand sanitizers. Alcohol-based hand sanitizers have been proven to be effective in killing germs and viruses, including the coronavirus. As a result, there has been a surge in the sales of alcohol-based hand sanitizers in pharmacies across the country. Another trend in the market is the rising demand for travel-sized hand sanitizers. With the increasing awareness of the importance of hand hygiene, customers are looking for portable hand sanitizers that they can carry with them wherever they go. This trend is particularly prominent in Myanmar, where people often travel for work or leisure.

Local special circumstances: Myanmar has a tropical climate, which makes it more prone to the spread of diseases. This has led to a greater emphasis on hand hygiene and the use of hand sanitizers. Additionally, the country has a growing tourism industry, with an increasing number of international visitors. This has further contributed to the demand for hand sanitizers, as both locals and tourists are more conscious of the need for hand hygiene.

Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Myanmar is also influenced by macroeconomic factors. The country has been experiencing steady economic growth, which has resulted in an increase in disposable income. This has led to higher consumer spending on healthcare products, including hand sanitizers. Additionally, the government has been actively promoting healthcare and hygiene awareness, which has further fueled the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in Myanmar is witnessing significant growth due to customer preferences for pharmacy-sold hand sanitizers, the increasing demand for alcohol-based sanitizers, the trend of travel-sized sanitizers, the local special circumstances of the tropical climate and growing tourism industry, and the underlying macroeconomic factors of economic growth and government initiatives.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.