Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Switzerland has been experiencing steady growth in recent years.
Customer preferences: Swiss customers value high-quality products and services when it comes to eye care. They prioritize brands that offer a wide range of options, from contact lenses to prescription glasses, and place importance on the expertise and professionalism of the staff at the pharmacies. Swiss consumers also appreciate convenience and efficiency, making online ordering and home delivery options increasingly popular.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Switzerland is the increasing demand for contact lenses. This can be attributed to various factors, including the growing awareness of the benefits and convenience of contact lenses, as well as advancements in technology that have made them more comfortable and easier to use. Additionally, the aging population in Switzerland has led to a higher prevalence of vision problems, resulting in a greater need for eye care products and services. Another trend in the market is the rising popularity of online shopping for eye care products. Swiss consumers are increasingly turning to online platforms to purchase their eye care products, as it offers them convenience, a wider range of options, and competitive prices. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased reliance on e-commerce across industries.
Local special circumstances: Switzerland is known for its high standard of healthcare, and this extends to the eye care sector. The country has a well-developed healthcare infrastructure, with a strong network of pharmacies that provide comprehensive eye care services. The Swiss government also places a high emphasis on the quality and safety of healthcare products, which has contributed to the trust and confidence that consumers have in the Eye Care (Pharmacies) market.
Underlying macroeconomic factors: The strong economy of Switzerland has played a significant role in the growth of the Eye Care (Pharmacies) market. The country has a high per capita income and a well-educated population, which enables consumers to afford and prioritize eye care products and services. Additionally, the stable political environment and the presence of multinational pharmaceutical companies in Switzerland have further stimulated the growth of the market. In conclusion, the Eye Care (Pharmacies) market in Switzerland is experiencing steady growth due to customer preferences for high-quality products and services, increasing demand for contact lenses, and the rising popularity of online shopping. The local special circumstances, such as the well-developed healthcare infrastructure and emphasis on quality and safety, contribute to the market's growth. The strong economy and stable political environment of Switzerland also play a significant role in driving the growth of the Eye Care (Pharmacies) market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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