Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Southern Europe is experiencing significant growth and development.
Customer preferences: Customers in Southern Europe are increasingly prioritizing their eye health and are seeking convenient and accessible solutions. They prefer to purchase eye care products from pharmacies due to the wide range of options available and the expertise of pharmacists in providing advice and recommendations. Additionally, customers value the convenience of being able to purchase eye care products alongside their other healthcare needs in one location.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Southern Europe is the increasing demand for preventive eye care products. With growing awareness about the importance of maintaining good eye health, customers are seeking products that can help prevent eye conditions and address common issues such as dryness and irritation. This trend is driving the demand for products such as eye drops, lubricants, and vitamins specifically formulated for eye health. Another trend in the market is the rising popularity of natural and organic eye care products. Customers in Southern Europe are becoming more conscious about the ingredients used in their eye care products and are opting for those that are free from harsh chemicals and preservatives. This trend is driving the demand for natural and organic eye drops, cleansers, and moisturizers.
Local special circumstances: Southern Europe has a large aging population, which is contributing to the growth of the Eye Care (Pharmacies) market. As people age, they are more prone to eye conditions such as cataracts, glaucoma, and age-related macular degeneration. This has led to an increased demand for specialized eye care products and services, including prescription medications and eyewear. Furthermore, Southern Europe experiences a high prevalence of dry eye syndrome due to factors such as air pollution, dry climate, and excessive screen time. This has created a significant market for products that provide relief from dryness and irritation, such as lubricating eye drops and eye gels.
Underlying macroeconomic factors: The overall economic development and increasing disposable income in Southern Europe have contributed to the growth of the Eye Care (Pharmacies) market. As people have more purchasing power, they are willing to invest in their eye health and are more likely to buy higher-priced eye care products. Additionally, the presence of a well-established healthcare system and the accessibility of pharmacies in the region have also played a role in driving the market growth. In conclusion, the Eye Care (Pharmacies) market in Southern Europe is witnessing growth due to customer preferences for convenient and accessible solutions, the increasing demand for preventive and natural eye care products, the local special circumstances of an aging population and a high prevalence of dry eye syndrome, and the underlying macroeconomic factors of economic development and increasing disposable income.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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