Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Southern Africa is experiencing significant growth and development.
Customer preferences: Customers in Southern Africa are increasingly prioritizing their eye health and seeking out convenient and accessible solutions. With the rise in digital devices and screen time, there is a growing awareness of the need for regular eye check-ups and the importance of preventative eye care. As a result, there is a rising demand for eye care products and services in the region.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Southern Africa is the increasing popularity of online platforms for purchasing eye care products. E-commerce has gained traction in the region, offering customers a convenient and hassle-free way to access a wide range of eye care products. This trend is driven by the growing internet penetration in the region and the convenience of doorstep delivery. Another trend in the market is the expansion of optical services within pharmacies. Many pharmacies in Southern Africa are now offering comprehensive eye care services, including eye examinations and prescription eyewear. This trend is fueled by the increasing demand for affordable and accessible eye care services, particularly in rural areas where access to specialized eye care facilities may be limited.
Local special circumstances: Southern Africa has a high prevalence of eye diseases and conditions, such as cataracts, glaucoma, and refractive errors. This has created a significant need for eye care services and products in the region. Additionally, the region has a large population of older adults who may require specialized eye care.
Underlying macroeconomic factors: The economic growth and increasing disposable incomes in Southern Africa have contributed to the development of the Eye Care (Pharmacies) market. As people have more money to spend, they are more likely to invest in their eye health and purchase eye care products. Furthermore, the government initiatives and partnerships with non-profit organizations are also playing a role in the development of the Eye Care (Pharmacies) market in Southern Africa. These initiatives aim to raise awareness about eye health and provide access to affordable eye care services and products, particularly in underserved communities. In conclusion, the Eye Care (Pharmacies) market in Southern Africa is growing and evolving to meet the increasing demand for eye care products and services. Customers are prioritizing their eye health and seeking out convenient and accessible solutions. The rise of e-commerce and the expansion of optical services within pharmacies are key trends in the market. This growth is driven by the high prevalence of eye diseases and conditions in the region, as well as the economic growth and increasing disposable incomes. Government initiatives and partnerships are also contributing to the development of the market by raising awareness and providing access to affordable eye care services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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