Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Nordics is experiencing significant growth, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Nordics are shifting towards a greater focus on eye health and wellness. With increasing awareness about the importance of eye care, customers are seeking out products and services that can help them maintain good vision and prevent eye-related issues. This has led to a surge in demand for a wide range of eye care products, including contact lenses, eye drops, and vitamins. Customers are also showing a preference for natural and organic eye care products, as they are perceived to be safer and more sustainable. Trends in the market are also contributing to its development. One key trend is the rising popularity of online shopping for eye care products. Customers in the Nordics are increasingly turning to e-commerce platforms to purchase their eye care essentials, due to the convenience and wide range of options available. This trend has been further accelerated by the COVID-19 pandemic, as customers have been hesitant to visit physical stores. As a result, online retailers and pharmacies have witnessed a surge in sales and are investing in improving their digital platforms to cater to the growing demand. Local special circumstances in the Nordics are also shaping the Eye Care (Pharmacies) market. The region has a high prevalence of eye-related issues, such as dry eyes and myopia, which has led to a greater need for eye care products and services. Additionally, the Nordics have a strong healthcare system, with a focus on preventive care. This has resulted in increased government support and initiatives to promote eye health, including regular eye check-ups and subsidized eye care products. These factors have created a favorable environment for the growth of the Eye Care (Pharmacies) market in the region. Underlying macroeconomic factors are also contributing to the development of the market. The Nordics have a high disposable income per capita, allowing customers to spend more on eye care products. Additionally, the region has a strong culture of health and wellness, with individuals willing to invest in products that can improve their overall well-being. The stable economic conditions in the Nordics, along with a high level of consumer confidence, have further fueled the growth of the Eye Care (Pharmacies) market. In conclusion, the Eye Care (Pharmacies) market in the Nordics is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With a focus on eye health and wellness, increasing online shopping, a high prevalence of eye-related issues, and a strong healthcare system, the market is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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