Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Iraq has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Iraq are increasingly prioritizing their eye health and seeking out products and services that can help them maintain good vision. This shift in preferences can be attributed to several factors, including a growing awareness about the importance of eye care, an aging population, and an increase in eye-related health issues. As a result, there is a rising demand for eye care products and services in the country.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Iraq is the increasing popularity of contact lenses. Contact lenses offer convenience and flexibility compared to traditional eyeglasses, and they are becoming a preferred choice for many customers. This trend is driven by advancements in contact lens technology, which have made them more comfortable and easier to use. Additionally, contact lenses are seen as a fashion accessory by some customers, further driving their demand. Another trend in the market is the growing demand for specialized eye care products. Customers are seeking out products that address specific eye health concerns, such as dry eyes, allergies, and age-related macular degeneration. This trend is driven by a greater understanding of eye health issues and the availability of targeted solutions in the market. Pharmacies that offer a wide range of specialized eye care products are likely to attract more customers and gain a competitive edge.
Local special circumstances: Iraq has a high prevalence of eye health issues, such as cataracts and refractive errors. This is partly due to factors such as a lack of access to quality eye care services, limited awareness about preventive measures, and the impact of environmental factors. As a result, there is a significant demand for eye care products and services in the country. Furthermore, the Iraqi government has been taking steps to improve access to eye care services and raise awareness about eye health. This includes initiatives such as organizing eye health campaigns, establishing eye care centers in remote areas, and providing subsidies for eye care treatments. These efforts have contributed to the growth of the Eye Care (Pharmacies) market in Iraq.
Underlying macroeconomic factors: The Eye Care (Pharmacies) market in Iraq is also influenced by underlying macroeconomic factors. Economic growth, increasing disposable incomes, and urbanization are driving the demand for eye care products and services. As the standard of living improves, more people are able to afford eye care treatments and invest in their eye health. Additionally, the expansion of the healthcare sector in Iraq is creating opportunities for the Eye Care (Pharmacies) market. The government's focus on improving healthcare infrastructure and increasing access to healthcare services has led to the establishment of more pharmacies across the country. This has made eye care products more accessible to the population, further driving market growth. In conclusion, the Eye Care (Pharmacies) market in Iraq is witnessing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing demand for specialized eye care products and the popularity of contact lenses are key trends driving market growth. The high prevalence of eye health issues in the country and the government's efforts to improve access to eye care services have also contributed to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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