Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Iran is experiencing significant growth and development. Customer preferences are shifting towards a greater focus on eye health, leading to increased demand for eye care products and services. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the expansion of the market. Customer preferences in Iran are increasingly prioritizing eye health. With the rise in digital device usage and screen time, there has been a growing awareness of the importance of maintaining good eye health. Consumers are seeking out products and services that can help prevent and treat eye-related issues such as dryness, strain, and vision problems. As a result, there is a higher demand for eye care products such as contact lenses, eye drops, and vitamins specifically formulated for eye health. Additionally, there is an increasing interest in visiting eye care professionals for regular check-ups and consultations. Trends in the Eye Care (Pharmacies) market in Iran are driven by both global and local factors. Globally, there has been a rise in the prevalence of eye-related conditions such as myopia and age-related macular degeneration. This has led to a greater emphasis on preventive measures and early detection of eye diseases, resulting in increased sales of eye care products. Locally, the Iranian population is aging, leading to a higher incidence of age-related eye conditions. This demographic shift is contributing to the growth of the eye care market as older individuals seek out products and services to maintain their eye health. Local special circumstances in Iran also play a role in the development of the Eye Care (Pharmacies) market. The country has a well-established healthcare system, with a large number of pharmacies that offer a wide range of eye care products. Pharmacies in Iran are easily accessible to the general population, making it convenient for consumers to purchase eye care products without the need for a prescription. This accessibility has contributed to the increased demand for eye care products and services. Underlying macroeconomic factors are also driving the growth of the Eye Care (Pharmacies) market in Iran. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income among the population. As a result, consumers have more purchasing power and are able to afford eye care products and services. Additionally, the government has implemented policies to promote the development of the healthcare sector, including eye care. This has created a favorable business environment for companies operating in the eye care market, leading to increased investment and expansion. In conclusion, the Eye Care (Pharmacies) market in Iran is experiencing growth and development due to shifting customer preferences towards eye health, global and local trends in eye care, local special circumstances, and underlying macroeconomic factors. As the population becomes more aware of the importance of maintaining good eye health, the demand for eye care products and services is expected to continue to rise.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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