Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Belarus has been experiencing significant growth in recent years.
Customer preferences: Customers in Belarus are increasingly prioritizing their eye health and are seeking out products and services that can help them maintain good vision. This includes a growing demand for over-the-counter eye care products such as eye drops, contact lens solutions, and vitamins specifically formulated for eye health. Additionally, there is a rising interest in prescription eyewear, including both glasses and contact lenses, as customers become more aware of the importance of regular eye exams and the benefits of corrective lenses.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Belarus is the increasing availability and affordability of eye care products. Pharmacies are expanding their range of eye care products to meet the growing demand, and prices are becoming more competitive. This is driving more customers to purchase eye care products from pharmacies rather than other retailers. Another trend in the market is the growing popularity of online shopping for eye care products. Customers are increasingly turning to online platforms to purchase their eye care products, attracted by the convenience and often lower prices. This trend is particularly evident among younger consumers who are more tech-savvy and comfortable with online shopping.
Local special circumstances: One of the key factors driving the growth of the Eye Care (Pharmacies) market in Belarus is the increasing prevalence of vision problems in the population. The use of digital devices such as smartphones and computers has become widespread, leading to a higher incidence of eye strain and other vision-related issues. As a result, more people are seeking out eye care products and services to address these problems. Additionally, the aging population in Belarus is also contributing to the growth of the market. With age, the risk of developing eye conditions such as cataracts and macular degeneration increases, leading to a greater need for eye care products and services.
Underlying macroeconomic factors: The overall economic growth in Belarus has had a positive impact on the Eye Care (Pharmacies) market. As disposable incomes increase, more people are able to afford eye care products and services. Additionally, the government's focus on healthcare and wellness has also contributed to the growth of the market, with initiatives to raise awareness about the importance of eye health and encourage regular eye exams. In conclusion, the Eye Care (Pharmacies) market in Belarus is experiencing significant growth due to customer preferences for products that promote good vision, increasing availability and affordability of eye care products, and the growing popularity of online shopping. The local special circumstances of a higher prevalence of vision problems and an aging population further contribute to the growth of the market. The underlying macroeconomic factors of economic growth and government initiatives on healthcare and wellness also play a role in the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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