Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Sudan is experiencing steady growth due to various factors.
Customer preferences: Customers in Sudan have a strong preference for over-the-counter cold and cough remedies that are easily accessible in pharmacies. They value convenience and affordability when it comes to purchasing these products. Additionally, customers tend to opt for remedies that provide quick relief from symptoms such as cough, congestion, and sore throat.
Trends in the market: One of the key trends in the Cold & Cough Remedies market in Sudan is the increasing demand for natural and herbal remedies. Customers are becoming more conscious about the ingredients used in these products and are seeking alternatives to conventional medicines. This trend is driven by the growing awareness of the potential side effects associated with certain pharmaceutical drugs. Another trend in the market is the rising popularity of combination products that offer multiple benefits. Customers are inclined towards remedies that not only provide relief from cold and cough symptoms but also boost immunity or provide additional respiratory support. This trend is driven by the desire for holistic wellness and preventive healthcare.
Local special circumstances: Sudan is a country with a high incidence of respiratory infections, especially during the dry season. The dusty environment and low humidity contribute to the prevalence of cold and cough among the population. As a result, there is a constant demand for remedies to alleviate these symptoms. Additionally, the lack of a comprehensive healthcare system in Sudan makes pharmacies the primary source of healthcare for many individuals.
Underlying macroeconomic factors: The growth of the Cold & Cough Remedies market in Sudan is also influenced by macroeconomic factors. The country has been experiencing economic challenges, including high inflation and limited access to foreign currency. This has led to a decrease in purchasing power and affordability for many consumers. As a result, customers are more likely to opt for affordable over-the-counter remedies rather than seeking medical consultation or expensive prescription medications. Furthermore, the ongoing COVID-19 pandemic has also impacted the market. The fear of contracting the virus has led to increased hygiene practices and preventive measures among the population. This includes the use of cold and cough remedies to manage symptoms and prevent the spread of respiratory infections. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Sudan is driven by customer preferences for convenient and affordable over-the-counter remedies. The market is witnessing trends such as the demand for natural and herbal remedies, as well as combination products. Special circumstances in Sudan, such as the prevalence of respiratory infections and the reliance on pharmacies for healthcare, contribute to the growth of the market. Additionally, macroeconomic factors and the COVID-19 pandemic play a role in shaping the market dynamics.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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