Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Lebanon has been experiencing steady growth in recent years.
Customer preferences: Lebanese consumers have shown a strong preference for over-the-counter cold and cough remedies purchased from pharmacies. This can be attributed to a combination of factors, including the convenience of purchasing these products from a trusted source, the availability of knowledgeable pharmacists to provide advice, and the perception that these products are of higher quality compared to those available in other retail channels.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Lebanon is the increasing demand for natural and herbal remedies. Lebanese consumers are becoming more health-conscious and are seeking products that are perceived to be more natural and less likely to cause side effects. This has led to a rise in the popularity of products containing ingredients such as honey, ginger, and herbal extracts. Another trend in the market is the growing demand for combination products. Lebanese consumers are looking for cold and cough remedies that offer multiple benefits, such as relieving congestion, soothing sore throats, and reducing coughing. Combination products that address these multiple symptoms in a single formulation are gaining popularity among consumers.
Local special circumstances: Lebanon has a high prevalence of cold and cough-related illnesses, particularly during the winter months. The country experiences cold and wet winters, which can contribute to the spread of respiratory infections. This creates a strong demand for cold and cough remedies, as Lebanese consumers seek relief from their symptoms. In addition, Lebanon has a well-developed healthcare system, with a large number of pharmacies spread across the country. This makes it easy for consumers to access cold and cough remedies, further driving the market growth.
Underlying macroeconomic factors: The growing Cold & Cough Remedies (Pharmacies) market in Lebanon can also be attributed to favorable macroeconomic factors. The country has a relatively high per capita income compared to other countries in the region, which allows consumers to spend more on healthcare products. Additionally, the government has been investing in the healthcare sector, which has led to improved access to healthcare services and increased awareness about the importance of managing cold and cough symptoms. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Lebanon is experiencing steady growth due to customer preferences for over-the-counter remedies purchased from pharmacies, the increasing demand for natural and herbal products, and the availability of combination products. The local special circumstances, such as the prevalence of cold and cough-related illnesses and the well-developed healthcare system, further contribute to the market growth. Favorable macroeconomic factors, including the high per capita income and government investments in the healthcare sector, also play a role in driving the market development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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