Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Fiji has been experiencing significant growth in recent years.
Customer preferences: Customers in Fiji have shown a growing preference for over-the-counter cold and cough remedies available in pharmacies. This can be attributed to the convenience and accessibility of these products. Customers appreciate the ability to easily purchase these remedies without a prescription, allowing them to quickly address their cold and cough symptoms. Additionally, customers in Fiji tend to trust the recommendations of pharmacists, further driving their preference for purchasing these remedies from pharmacies.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Fiji is the increasing demand for natural and herbal remedies. Customers are becoming more conscious of the ingredients in the products they use and are seeking alternatives to traditional pharmaceutical remedies. This trend aligns with the global shift towards natural and holistic healthcare solutions. As a result, pharmacies in Fiji are expanding their product offerings to include a wider range of natural and herbal cold and cough remedies to cater to this growing customer demand. Another trend in the market is the rising popularity of combination remedies. Customers in Fiji are increasingly seeking products that provide relief for multiple symptoms at once, such as cold and cough medicines that also address congestion or sore throat. This trend reflects the desire for convenience and efficiency in managing cold and cough symptoms. Pharmacies are responding to this trend by stocking a variety of combination remedies to meet customer needs.
Local special circumstances: Fiji's tropical climate and high humidity levels create an environment conducive to the spread of cold and cough viruses. This, coupled with the country's close proximity to other countries in the Pacific region, makes Fiji particularly susceptible to outbreaks of respiratory illnesses. As a result, there is a constant demand for cold and cough remedies in the market. The local special circumstances of Fiji's climate and geographical location contribute to the steady growth of the Cold & Cough Remedies (Pharmacies) market in the country.
Underlying macroeconomic factors: Fiji has experienced steady economic growth in recent years, resulting in an increase in disposable income among the population. This has positively impacted the Cold & Cough Remedies (Pharmacies) market, as customers have more purchasing power to spend on healthcare products. Additionally, the government of Fiji has been investing in improving healthcare infrastructure and services, which has further contributed to the growth of the market. These underlying macroeconomic factors have created a favorable environment for the development of the Cold & Cough Remedies (Pharmacies) market in Fiji.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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