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Key regions: United States, China, Germany, Japan, Europe
The pharmaceuticals market in Serbia has seen significant growth in recent years, driven by various factors such as increasing healthcare expenditure, a growing elderly population, and rising demand for innovative drugs.
Customer preferences: Serbian consumers are increasingly seeking high-quality pharmaceutical products that are both effective and affordable. Due to the growing elderly population, there is also a rising demand for drugs that address age-related illnesses such as arthritis, diabetes, and hypertension. Additionally, there is a growing awareness among consumers regarding the benefits of preventive healthcare, leading to increased demand for preventative medicines and supplements.
Trends in the market: One of the key trends in the pharmaceuticals market in Serbia is the increasing adoption of innovative drugs. Pharmaceutical companies are investing heavily in research and development to bring new and innovative drugs to the market that cater to the specific needs of the Serbian population. Additionally, there is a growing trend towards the use of generic drugs, which are more affordable and accessible to a wider range of consumers.Another trend in the market is the increasing use of e-commerce platforms for the purchase of pharmaceutical products. With the rise of digitalization, consumers are increasingly turning to online platforms to purchase medicines, making it easier and more convenient for them to access the drugs they need.
Local special circumstances: Serbia is a lower-middle-income country with a developing economy, and the pharmaceuticals market is heavily regulated by the government. The government plays a significant role in the pricing and distribution of pharmaceutical products, which can impact the profitability of pharmaceutical companies operating in the country. Additionally, there is a shortage of healthcare professionals in Serbia, which can impact the availability and quality of healthcare services in the country.
Underlying macroeconomic factors: Serbia has seen steady economic growth in recent years, which has led to increased healthcare expenditure and a growing demand for pharmaceutical products. Additionally, the country has a growing elderly population, which is expected to drive demand for pharmaceutical products in the coming years. However, the country still faces challenges such as high unemployment rates, a large informal economy, and political instability, which can impact the overall economic environment and the pharmaceuticals market in the country.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)