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Key regions: United States, China, Germany, Japan, Europe
Latvia, a small country located in Northern Europe, has a growing pharmaceuticals market that is driven by various factors.
Customer preferences: Latvian customers prefer generic medicines over branded ones due to their affordability. The demand for over-the-counter (OTC) medicines is also high, especially for painkillers and cold and flu remedies. Additionally, there is a growing demand for natural and herbal medicines as people are becoming more health-conscious.
Trends in the market: The Latvian pharmaceuticals market is expected to grow in the coming years due to the increasing demand for medicines and the aging population. The government's investment in healthcare and the pharmaceutical industry is also expected to boost the market. The market is also witnessing a trend towards digitalization, with more pharmacies offering online services and e-prescriptions becoming more common.
Local special circumstances: One of the unique features of the Latvian pharmaceuticals market is the role of pharmacists. In Latvia, pharmacists have the authority to prescribe certain medicines, which means that they play a crucial role in the healthcare system. Additionally, the government regulates the prices of medicines, which can impact the profitability of pharmaceutical companies operating in the country.
Underlying macroeconomic factors: Latvia's economy has been growing steadily in recent years, which has led to an increase in disposable income and healthcare spending. The country's membership in the European Union has also facilitated the import and export of medicines, making it easier for pharmaceutical companies to do business in Latvia. However, the country's population is declining, which could impact the long-term growth of the pharmaceuticals market.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)