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Key regions: United States, China, Germany, Japan, Europe
The Pharmaceuticals market in Baltics has been growing steadily over the years, driven by various factors such as customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in the Baltics have been increasingly prioritizing their health and well-being, leading to a rise in demand for pharmaceutical products. Additionally, there has been a growing trend towards self-medication and preventive healthcare, leading to an increase in sales of over-the-counter drugs and health supplements.
Trends in the market: One of the major trends in the Pharmaceuticals market in Baltics is the increasing focus on research and development. Pharmaceutical companies are investing heavily in R&D to develop new drugs and treatments, as well as improve the efficacy and safety of existing ones. Another trend is the growing popularity of generic drugs, which are more affordable than branded drugs and offer a wider range of options to customers.
Local special circumstances: The Baltics region comprises three countries - Estonia, Latvia, and Lithuania - with different healthcare systems and regulations. Estonia, for example, has a more liberal healthcare system with a greater reliance on private healthcare providers, while Latvia and Lithuania have more centralized healthcare systems. These differences in healthcare systems and regulations can affect the demand for pharmaceutical products and the pricing strategies of pharmaceutical companies.
Underlying macroeconomic factors: The Pharmaceuticals market in Baltics is also influenced by underlying macroeconomic factors such as GDP growth, inflation, and government policies. The region has been experiencing steady economic growth in recent years, which has led to increased spending on healthcare and pharmaceutical products. However, rising inflation rates and changes in government policies, such as drug price controls, can impact the profitability of pharmaceutical companies operating in the region.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)