OTC Pharmaceuticals - Zimbabwe | Statista Market Forecast

The revenue generated in Zimbabwe's OTC Pharmaceuticals market is projected to reach US$114.40m in 2024.
It is anticipated that the market will experience an annual growth rate of -1.50% (CAGR 2024-2029).
The largest market within this industry is Other OTC Pharmaceuticals, which is estimated to have a market volume of US$25.73m in 2024.
When compared globally, the United States generates the highest revenue with US$41.24bn in 2024.
In terms of per capita figures, in Zimbabwe is expected to generate US$6.72 in revenue per person in 2024.
Additionally, online sales are projected to contribute 0.43% of the total revenue in the OTC Pharmaceuticals market by 2024.
Zimbabwe's OTC Pharmaceuticals market is experiencing a surge in demand for traditional herbal remedies.

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

Natural and synthetic agents
Analgesics (e.g. Asprin, Paracetamol)
Cough & Cold remedies (e.g. Vicks VapoRub)
Vitamins and Minerals
Skin treatment products

Prescription medicines
Homeopathic remedies

The OTC Pharmaceuticals market in Zimbabwe is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Zimbabwe, customers are increasingly turning to over-the-counter (OTC) pharmaceuticals for their healthcare needs. This shift in preference can be attributed to several factors. Firstly, OTC medications provide convenience and accessibility, allowing customers to self-diagnose and treat common ailments without the need for a prescription. This is particularly appealing in a country where access to healthcare services may be limited or costly. Additionally, customers are becoming more health-conscious and proactive in managing their own well-being, leading to an increased demand for OTC pharmaceuticals.

Trends in the market: One of the key trends in the OTC Pharmaceuticals market in Zimbabwe is the growing popularity of herbal and natural remedies. Customers are increasingly seeking alternatives to traditional pharmaceutical products, opting for natural ingredients and remedies that are perceived to be safer and have fewer side effects. This trend is driven by a growing awareness of the potential risks associated with certain chemical-based medications and a desire for more holistic approaches to healthcare. As a result, there has been a surge in the availability and variety of herbal and natural OTC products in the market.Another trend in the market is the rise of e-commerce and online sales of OTC pharmaceuticals. With the increasing penetration of internet and mobile devices in Zimbabwe, customers are embracing the convenience of online shopping for their healthcare needs. Online platforms provide a wide range of OTC products, allowing customers to compare prices, read reviews, and make informed purchasing decisions from the comfort of their own homes. This trend is expected to continue as more customers become comfortable with online transactions and seek greater convenience in their healthcare shopping experience.

Local special circumstances: The OTC Pharmaceuticals market in Zimbabwe is also influenced by local special circumstances. The country has a high prevalence of certain diseases and conditions, such as malaria and HIV/AIDS, which drive the demand for specific OTC medications. Additionally, Zimbabwe has a large rural population that may have limited access to healthcare facilities, making OTC medications a vital resource for managing common ailments and minor health issues.

Underlying macroeconomic factors: The growth of the OTC Pharmaceuticals market in Zimbabwe is also supported by underlying macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income and improved living standards. As a result, customers have more purchasing power to spend on healthcare products, including OTC pharmaceuticals. Furthermore, the government has implemented policies to promote the development of the pharmaceutical sector, including the local production of OTC medications. This has led to an increase in domestic production, reducing reliance on imports and driving the growth of the local OTC Pharmaceuticals market.In conclusion, the OTC Pharmaceuticals market in Zimbabwe is experiencing growth due to changing customer preferences, emerging trends such as the popularity of herbal remedies and online sales, local special circumstances such as the prevalence of certain diseases, and underlying macroeconomic factors including economic growth and government policies. These factors are driving the demand for OTC pharmaceuticals and shaping the market landscape in Zimbabwe.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.