Vitamins & Minerals - Zimbabwe

Zimbabwe

Highlights

In Zimbabwe, the Vitamins & Minerals market market generates a revenue of US$24.07m in 2024.
It is projected to experience an annual growth rate of -6.23% (CAGR 2024-2029).
When compared on a global scale, China generates the highest revenue with US$5.33bn in 2024.
In terms of per person revenues, each individual in Zimbabwe generates US$1.41 in 2024.
Zimbabweans are increasingly turning to vitamins and minerals in the OTC Pharmaceuticals market to support their overall health and well-being.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vitamins & Minerals market in Zimbabwe has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Zimbabwe, there has been a growing awareness among consumers about the importance of maintaining a healthy lifestyle and preventing diseases. As a result, there has been an increased demand for vitamins and minerals as dietary supplements. Consumers are now more inclined towards natural and organic products, preferring those that are free from artificial additives and preservatives. Additionally, there is a rising trend of self-care and proactive health management, with consumers seeking vitamins and minerals to boost their immune system and overall well-being.

Trends in the market: One of the key trends in the Vitamins & Minerals market in Zimbabwe is the increasing popularity of herbal and traditional remedies. Zimbabwe has a rich history of traditional medicine, and consumers are now turning to these remedies for their health needs. This trend is driven by a desire for natural and holistic approaches to healthcare. As a result, there has been a surge in demand for herbal supplements and traditional remedies that are believed to have various health benefits.Another trend in the market is the rise of e-commerce and online retail. With the increasing penetration of internet and smartphones in Zimbabwe, consumers are now more inclined to shop online for vitamins and minerals. Online platforms offer a wide range of products, competitive prices, and convenient delivery options, making it an attractive option for consumers. This trend has also been accelerated by the COVID-19 pandemic, as consumers have turned to online shopping to avoid crowded stores and minimize the risk of exposure.

Local special circumstances: Zimbabwe has a high prevalence of malnutrition and micronutrient deficiencies, particularly among vulnerable populations such as children and pregnant women. This has created a significant market opportunity for vitamins and minerals, as they are essential for addressing these deficiencies and improving overall health. The government and non-governmental organizations have also been actively promoting the importance of nutrition, further driving the demand for vitamins and minerals in the country.

Underlying macroeconomic factors: The Vitamins & Minerals market in Zimbabwe is also influenced by underlying macroeconomic factors. The country has been facing economic challenges, including high inflation and currency instability, which have impacted consumer purchasing power. As a result, consumers are looking for affordable options when it comes to vitamins and minerals. This has led to the emergence of local brands and generic products that offer competitive prices, catering to the needs of price-sensitive consumers.In conclusion, the Vitamins & Minerals market in Zimbabwe is witnessing growth due to changing customer preferences, including a focus on natural and organic products, as well as the rising popularity of herbal and traditional remedies. The market is also influenced by local special circumstances, such as the prevalence of malnutrition and micronutrient deficiencies. Furthermore, underlying macroeconomic factors, such as currency instability, have also shaped the market dynamics. Overall, the market is expected to continue growing as consumers prioritize their health and well-being.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.