Vitamins & Minerals - Lithuania | Statista Market Forecast

In Lithuania, the revenue in the Vitamins & Minerals market market reached US$41.34m in 2024.
It is projected to experience an annual growth rate of 5.76% (CAGR 2024-2029).
Comparing globally, China generates the highest revenue with US$5.33bn in 2024.
When considering the per person revenues in Lithuania, it amounts to US$15.35 in 2024.
Lithuania's growing health-conscious population is driving increased demand for vitamins and minerals in the OTC Pharmaceuticals market.

Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil. Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use. Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes. Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals market in Lithuania is experiencing steady growth due to changing consumer preferences, market trends, and local special circumstances.

Customer preferences: Customers in Lithuania are increasingly focused on maintaining a healthy lifestyle and are becoming more aware of the importance of vitamins and minerals in their diet. With rising disposable incomes, consumers are willing to spend more on products that promote health and well-being. As a result, there is a growing demand for vitamins and minerals supplements in the market.

Trends in the market: One of the key trends in the Vitamins & Minerals market in Lithuania is the shift towards natural and organic products. Consumers are becoming more conscious about the ingredients used in their supplements and are opting for products that are free from artificial additives and preservatives. This trend is driven by a desire for healthier and more sustainable options.Another trend in the market is the increasing popularity of personalized nutrition. Consumers are looking for supplements that are tailored to their specific needs and preferences. This trend is supported by advancements in technology, which allows for personalized recommendations based on individual health profiles.

Local special circumstances: Lithuania has a relatively small population compared to other European countries, which creates a unique market dynamic. The limited consumer base means that companies operating in the Vitamins & Minerals market need to focus on targeted marketing strategies to reach their potential customers. This includes partnering with local retailers and leveraging digital platforms to increase brand visibility.

Underlying macroeconomic factors: The growing Vitamins & Minerals market in Lithuania can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable incomes. This has allowed consumers to allocate more of their budget towards health and wellness products, including vitamins and minerals supplements.Additionally, Lithuania has a well-developed healthcare system that emphasizes preventive care. The government encourages its citizens to take proactive measures to maintain their health, which includes the consumption of vitamins and minerals supplements. This supportive healthcare environment has contributed to the growth of the market.In conclusion, the Vitamins & Minerals market in Lithuania is driven by changing customer preferences, market trends, and local special circumstances. The growing demand for natural and organic products, as well as personalized nutrition, has shaped the market landscape. Additionally, the country's small population and supportive healthcare system have provided a conducive environment for the market's growth.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.