Vitamins & Minerals - Indonesia | Statista Market Forecast

In Indonesia, the revenue generated in the Vitamins & Minerals market market amounts to US$743.70m in 2024.
It is projected that this market will experience an annual growth rate of 8.04% (CAGR 2024-2029).
When comparing globally, China generates the highest revenue in this market with US$5.33bn in 2024.
In terms of per person revenues, in Indonesia generates US$2.66 in 2024.
Indonesia's growing middle class and increasing health consciousness are driving the demand for vitamins and minerals in the OTC pharmaceuticals market.

Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil. Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use. Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes. Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals market in Indonesia has been experiencing significant growth in recent years.

Customer preferences: Indonesian consumers are becoming increasingly health-conscious, leading to a growing demand for vitamins and minerals. As the awareness about the importance of maintaining a healthy lifestyle increases, people are looking for ways to supplement their diets with essential nutrients. Additionally, the rising middle class in Indonesia has more disposable income to spend on health and wellness products, further driving the demand for vitamins and minerals.

Trends in the market: One of the key trends in the Vitamins & Minerals market in Indonesia is the increasing popularity of natural and organic products. Consumers are seeking products that are free from artificial additives and chemicals, and are opting for natural and organic alternatives. This trend is driven by a desire for healthier options and a growing awareness of the potential risks associated with synthetic ingredients.Another trend in the market is the rise of personalized nutrition. Consumers are looking for customized solutions that cater to their specific health needs and goals. This has led to the development of personalized vitamin and mineral supplements that are tailored to individual requirements. Companies are leveraging technology and data to offer personalized recommendations and create unique formulations for their customers.

Local special circumstances: Indonesia has a large and diverse population, with unique dietary preferences and cultural practices. This diversity has influenced the Vitamins & Minerals market, with a wide range of products catering to different dietary needs. For example, there is a strong demand for halal-certified vitamins and minerals in Indonesia, as the majority of the population follows Islamic dietary laws.

Underlying macroeconomic factors: The strong economic growth in Indonesia has contributed to the development of the Vitamins & Minerals market. With a growing middle class and increasing disposable income, consumers have more purchasing power to spend on health and wellness products. Additionally, the government's focus on healthcare and nutrition has created a favorable environment for the growth of the market.In conclusion, the Vitamins & Minerals market in Indonesia is experiencing significant growth due to increasing customer preferences for health and wellness products, the popularity of natural and organic options, the demand for personalized nutrition, and the unique local circumstances and macroeconomic factors in the country.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The pharmaceutical industry is responsible for the research, development, production, and distribution of medications. The market has experienced significant growth during the past two decades, and pharma revenues worldwide totaled 1.48 trillion U.S. dollars in 2022.