Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil. Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use. Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes. Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.
Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Mar 2024
The Vitamins & Minerals market in Guinea has been experiencing steady growth in recent years.
Customer preferences: Guinea, like many other countries in the region, has seen an increasing focus on health and wellness among its population. As a result, there has been a growing demand for vitamins and minerals supplements. Consumers are becoming more aware of the benefits of these products and are actively seeking ways to improve their overall health and well-being. Additionally, there has been a shift towards preventive healthcare, with individuals looking to supplements as a way to support their immune system and protect against common ailments.
Trends in the market: One of the key trends in the Vitamins & Minerals market in Guinea is the rise in demand for natural and organic products. Consumers are increasingly conscious about the ingredients in the products they consume and are opting for supplements that are free from artificial additives and preservatives. This trend is in line with the global movement towards clean label and natural products. Manufacturers are responding to this demand by introducing a wide range of natural and organic vitamins and minerals supplements in the market.Another trend that is shaping the market is the growing popularity of online retail channels. With the increasing penetration of internet and smartphones in Guinea, more consumers are turning to online platforms to purchase their vitamins and minerals supplements. Online retail offers convenience, a wider product selection, and competitive prices, making it an attractive option for many consumers. This trend is expected to continue as e-commerce continues to grow in the country.
Local special circumstances: Guinea is a country with a diverse population and a rich cultural heritage. This diversity is reflected in the demand for vitamins and minerals supplements. Different ethnic groups have their own traditional remedies and herbal supplements that are believed to provide specific health benefits. As a result, there is a thriving market for traditional and herbal supplements in Guinea. Manufacturers are capitalizing on this demand by incorporating traditional ingredients into their products and marketing them as natural alternatives.
Underlying macroeconomic factors: The growing Vitamins & Minerals market in Guinea can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable incomes. As consumers have more money to spend, they are willing to invest in their health and well-being. Additionally, the government has been actively promoting healthcare and wellness initiatives, which has further contributed to the growth of the market. These factors, combined with the increasing awareness about the importance of vitamins and minerals, have created a favorable environment for the market to thrive.In conclusion, the Vitamins & Minerals market in Guinea is experiencing steady growth driven by customer preferences for natural and organic products, the rise of online retail channels, and the demand for traditional and herbal supplements. These trends are supported by favorable macroeconomic factors such as stable economic growth and government initiatives promoting healthcare and wellness. As the population continues to prioritize health and well-being, the market is expected to continue its upward trajectory in the coming years.
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Data coverage:
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights