Vitamins & Minerals - Ghana | Statista Market Forecast

In Ghana, the Vitamins & Minerals market market generates a revenue of US$58.08m in 2024.
It is projected to experience an annual growth rate of 7.14% (CAGR 2024-2029).
When compared globally, China stands out as the leader, generating a substantial revenue of US$5.33bn in 2024.
Looking at the per person perspective, the revenue generated amounts to US$1.67 in 2024 for each individual in Ghana.
Despite limited access to healthcare, the demand for vitamins and minerals in Ghana's OTC Pharmaceuticals market is steadily increasing.

Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil. Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use. Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes. Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals market in Ghana has been experiencing steady growth in recent years, driven by increasing consumer awareness of the importance of maintaining a healthy lifestyle. Customer preferences in the Vitamins & Minerals market in Ghana are heavily influenced by global trends. Consumers are increasingly seeking products that are natural, organic, and free from artificial additives. This is reflected in the growing demand for vitamins and minerals derived from natural sources, such as fruits, vegetables, and herbs. Additionally, there is a rising interest in functional foods and supplements that offer specific health benefits, such as immune support, energy boosting, and stress relief.Trends in the market indicate a shift towards more personalized nutrition. Consumers are becoming more proactive in managing their health and are seeking products that cater to their individual needs. This has led to a rise in the demand for customized vitamin and mineral supplements, as well as personalized nutrition plans. The use of technology, such as apps and wearable devices, is also gaining popularity in tracking and monitoring nutrient intake.Local special circumstances in Ghana play a role in shaping the Vitamins & Minerals market. The country has a diverse agricultural sector, with a wide variety of fruits and vegetables grown locally. This availability of natural resources allows for the production of vitamin and mineral supplements that are sourced locally, providing consumers with a sense of trust and confidence in the products they are purchasing. Additionally, traditional herbal medicine is deeply rooted in Ghanaian culture, and there is a growing interest in incorporating traditional remedies into modern healthcare practices.Underlying macroeconomic factors contribute to the development of the Vitamins & Minerals market in Ghana. The country's economy has been experiencing steady growth, leading to an increase in disposable income and a growing middle class. This has resulted in a higher purchasing power and an increased willingness to spend on health and wellness products. Furthermore, the government's efforts to promote a healthy lifestyle and improve public health have also played a role in driving the demand for vitamins and minerals.In conclusion, the Vitamins & Minerals market in Ghana is experiencing growth due to increasing consumer awareness, preferences for natural and personalized nutrition, local special circumstances, and favorable macroeconomic factors. As the market continues to develop, it is expected that there will be further advancements in product innovation and an expansion in the range of available options for consumers.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global pharmaceutical industry has experienced significant growth during the past two decades, with revenues totaling around 1.6 trillion U.S. dollars in 2023. With growth like that, the industry's size is now comparable to the gross domestic products (GDPs) of countries like Spain, Mexico, or Australia.