Market Insights Health OTC Pharmaceuticals

Vitamins & Minerals - EMEA

EMEA

In the EMEA region, the revenue generated in the Vitamins & Minerals market market in 2024 amounts to US$8.32bn.
This market is projected to experience an annual growth rate of 5.81% from 2024 to 2028 (CAGR 2024-2028).
When compared to the global market, the highest revenue is generated in China, with US$5,328.00 in 2024.
In terms of per person revenues, US$3.41 are generated in 2024.
In EMEA, the demand for vitamins and minerals in the OTC Pharmaceuticals market is steadily increasing, with Germany leading the way in terms of consumer awareness and product variety.

Key regions: Canada, United Kingdom, India, Europe, Brazil

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Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.