Hand Sanitizer - Southeast Asia

Southeast Asia

Highlights

In 2024, the revenue in the Hand Sanitizer market market in Southeast Asia is estimated to be US$129.30m.
It is projected to experience an annual growth rate of 6.92% (CAGR 2024-2029).
When compared globally, the United States generates the highest revenue with US$643.50m in 2024.
Taking into account the total population, per person revenues amount to US$0.19 in the same year.
The Hand Sanitizer market market is of significant importance in Southeast Asia.
In Southeast Asia, the demand for hand sanitizers has surged, driven by the growing awareness of hygiene and prevention of diseases in the region.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Hand Sanitizer market in Southeast Asia has experienced significant growth in recent years, driven by changing consumer preferences and increasing awareness of the importance of hand hygiene. Customer preferences in the Hand Sanitizer market in Southeast Asia have shifted towards products that are convenient, portable, and effective in killing germs. Consumers are increasingly seeking hand sanitizers that are easy to carry and can be used on-the-go, such as pocket-sized bottles or hand sanitizer wipes. Additionally, there is a growing demand for hand sanitizers that are gentle on the skin and do not cause dryness or irritation. As a result, manufacturers are focusing on developing formulations that are both effective in killing germs and gentle on the skin. Trends in the Hand Sanitizer market in Southeast Asia include the rising popularity of natural and organic hand sanitizers. Consumers are becoming more conscious of the ingredients used in personal care products, including hand sanitizers, and are opting for products that are free from harsh chemicals and artificial fragrances. This trend is driving the demand for natural and organic hand sanitizers, which are made from plant-based ingredients and are considered safer for both the skin and the environment. Another trend in the Hand Sanitizer market in Southeast Asia is the increasing use of hand sanitizers in healthcare settings. With the growing concern over healthcare-associated infections, hospitals and clinics are implementing strict hand hygiene protocols, which include the use of hand sanitizers. This has led to a higher demand for hand sanitizers in healthcare facilities, driving the overall market growth. Local special circumstances in Southeast Asia, such as the high population density and the prevalence of infectious diseases, have also contributed to the growth of the Hand Sanitizer market. The close proximity of individuals in crowded urban areas increases the risk of spreading germs, making hand sanitizers a convenient and effective solution for maintaining hand hygiene. Additionally, Southeast Asia is prone to outbreaks of infectious diseases, such as dengue fever and influenza, which further drives the demand for hand sanitizers as a preventive measure. Underlying macroeconomic factors, such as increasing disposable income and urbanization, have also played a role in the development of the Hand Sanitizer market in Southeast Asia. As disposable income rises, consumers are willing to spend more on personal care products, including hand sanitizers. Urbanization has also contributed to the market growth, as urban dwellers are more likely to be exposed to crowded environments and are therefore more conscious of the need for hand hygiene. Overall, the Hand Sanitizer market in Southeast Asia is expected to continue its growth trajectory in the coming years, driven by changing customer preferences, increasing awareness of hand hygiene, and the unique local circumstances in the region. Manufacturers will need to adapt to these trends and develop innovative products to meet the evolving needs of consumers in Southeast Asia.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.