Market Insights Health OTC Pharmaceuticals

Hand Sanitizer - North America

North America

In 2024, the revenue generated in the Hand Sanitizer market market in North America amounts to US$0.75bn.
It is projected that the market will experience an annual growth rate of 3.25% (CAGR 2024-2029).
When comparing the revenue on a global scale, the in the United States leads the way with revenue of US$643.50m in 2024.
Taking into consideration the total population, the per person revenue in North America is estimated to be US$1.47 in 2024.
The demand for hand sanitizers in North America has surged due to increased hygiene awareness and the ongoing COVID-19 pandemic.

Key regions: Australia, Germany, United States, China, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Hand Sanitizer market in North America has experienced significant growth in recent years, driven by changing customer preferences and increased awareness of the importance of hand hygiene. Customer preferences for hand sanitizers have shifted towards products that are convenient, effective, and have added benefits such as moisturizing properties or pleasant scents. Consumers are increasingly seeking hand sanitizers that are portable and easy to use, such as pocket-sized bottles or wipes. Additionally, there is a growing demand for hand sanitizers that are formulated with natural ingredients or are free from harsh chemicals. Trends in the market indicate that consumers are becoming more conscious of the ingredients in hand sanitizers and are opting for products that are gentle on the skin. This has led to the rise of organic and natural hand sanitizers that are made with plant-based ingredients and do not contain artificial fragrances or dyes. Furthermore, there is a growing demand for hand sanitizers that provide long-lasting protection against germs, leading to the development of products with advanced formulas and extended efficacy.Local special circumstances in North America have also contributed to the growth of the hand sanitizer market. The region has a well-developed healthcare system and a high level of awareness about the importance of hand hygiene. This has led to increased adoption of hand sanitizers in various settings, including hospitals, schools, workplaces, and households. Additionally, the outbreak of infectious diseases such as the COVID-19 pandemic has further accelerated the demand for hand sanitizers in North America.Underlying macroeconomic factors have also played a role in the development of the hand sanitizer market in North America. The region has a high disposable income and a strong consumer culture, which has led to increased spending on personal care products. Furthermore, the presence of key market players and the availability of a wide range of hand sanitizer brands and products have contributed to the growth of the market.In conclusion, the Hand Sanitizer market in North America has experienced significant growth due to changing customer preferences, increased awareness of hand hygiene, local special circumstances, and underlying macroeconomic factors. The market is expected to continue to expand as consumers prioritize cleanliness and hygiene in their daily lives.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.