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Hand Sanitizer - Europe

Europe
  • In Europe, the Hand Sanitizer market market is projected to generate a revenue of US$795.80m in 2024.
  • It is expected to experience an annual growth rate of 4.10% (CAGR 2024-2029).
  • When compared globally, the United States leads in terms of revenue, generating US$643.50m in 2024.
  • In Europe, this translates to a per person revenue of US$0.94 based on the total population figures in 2024.
  • In Germany, the demand for hand sanitizers in the OTC Pharmaceuticals market has surged due to strict hygiene regulations and a high level of health consciousness among the population.

Definition:
Hand sanitizer, also known as hand antiseptic, is a foam, gel or liquid-based sanitizing agent that is applied on hands for removing various disease-causing pathogens. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

In-Scope

  • Gel
  • Sprays
  • Foam
  • Disinfectant Wipes
  • Disinfectants for hands only

Out-Of-Scope

  • Household disinfectant
  • Pure alcohol
Hand Sanitizer: market data & analysis - Cover

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Hand Sanitizer: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Analyst Opinion

    The Hand Sanitizer market in Europe is experiencing significant growth due to increasing customer preferences for personal hygiene and the rising awareness of the importance of hand hygiene.

    Customer preferences:
    Customers in Europe are becoming more conscious of their personal hygiene, especially in light of recent global health crises. There is a growing demand for products that can effectively kill germs and bacteria, leading to an increased preference for hand sanitizers. Additionally, the convenience and portability of hand sanitizers make them a popular choice for customers on the go.

    Trends in the market:
    One of the key trends in the Hand Sanitizer market in Europe is the increasing use of natural and organic ingredients in hand sanitizers. Customers are becoming more health-conscious and are looking for products that are free from harsh chemicals and artificial fragrances. This trend is driving the demand for natural and organic hand sanitizers, which are perceived to be safer and more environmentally friendly.Another trend in the market is the rising popularity of hand sanitizers with moisturizing properties. Regular use of hand sanitizers can lead to dryness and irritation, prompting customers to seek products that not only kill germs but also keep their hands moisturized. Hand sanitizers with added moisturizing ingredients such as aloe vera and vitamin E are gaining traction in the market.

    Local special circumstances:
    In certain countries in Europe, such as Germany and France, there are regulations and standards in place for hand sanitizers. These regulations ensure that hand sanitizers meet specific safety and efficacy requirements, providing customers with confidence in the products they purchase. This local special circumstance contributes to the overall growth of the Hand Sanitizer market in Europe by ensuring the quality and effectiveness of the products available.

    Underlying macroeconomic factors:
    The Hand Sanitizer market in Europe is also influenced by macroeconomic factors such as population growth, urbanization, and disposable income levels. As the population continues to grow and more people move to urban areas, the demand for hand sanitizers is expected to increase. Additionally, rising disposable incomes enable customers to spend more on personal care products, including hand sanitizers.In conclusion, the Hand Sanitizer market in Europe is witnessing growth driven by increasing customer preferences for personal hygiene, the use of natural and organic ingredients, and the demand for moisturizing properties. Local regulations and standards ensure the quality and efficacy of hand sanitizers, while underlying macroeconomic factors such as population growth and disposable income levels contribute to the market's development.

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

    Additional notes:

    Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

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    Hand Sanitizer: market data & analysis - BackgroundHand Sanitizer: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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