Market Insights Health OTC Pharmaceuticals

Digestives & Intestinal Remedies - Southern Africa

Southern Africa

In Southern Africa, the Digestives & Intestinal Remedies market market generated a revenue of US$129.80m in 2024.
It is projected to experience an annual growth rate of 1.93% (CAGR 2024-2029).
When compared globally, in China leads the market with a revenue of US$4,408.00m in 2024.
In terms of per person revenues, US$1.85 is generated in 2024.
Despite the growing popularity of natural remedies, Southern African consumers still rely heavily on over-the-counter digestive and intestinal remedies for their health needs.

Key regions: Canada, United States, Australia, Brazil, Japan

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Region comparison

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Analyst Opinion

The Digestives & Intestinal Remedies market in Southern Africa has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards natural and herbal remedies for digestive issues. Consumers are becoming more conscious of the ingredients in the products they consume and are seeking out options that are perceived as healthier and more sustainable. This trend is in line with the global shift towards natural and organic products, as consumers become more health-conscious and environmentally aware.Another trend in the market is the increasing demand for over-the-counter digestive remedies. With rising healthcare costs and limited access to healthcare facilities in some areas, consumers are turning to self-medication for minor digestive issues. This has led to a growing market for over-the-counter remedies that are easily accessible and affordable.In addition to these customer preferences, there are several local special circumstances that are contributing to the development of the Digestives & Intestinal Remedies market in Southern Africa. One of these is the high prevalence of digestive disorders in the region. Factors such as poor sanitation, limited access to clean water, and a lack of awareness about proper hygiene practices contribute to a higher incidence of digestive issues. This creates a significant market for remedies that can alleviate symptoms and provide relief.Another local special circumstance is the presence of traditional medicine practices in the region. Southern Africa has a rich history of traditional healing practices, and many consumers still rely on traditional remedies for digestive issues. This has created a market for products that combine traditional ingredients with modern medicine, catering to consumers who value the efficacy of traditional remedies.Underlying macroeconomic factors also play a role in the development of the Digestives & Intestinal Remedies market in Southern Africa. Economic growth in the region has led to an increase in disposable income, allowing consumers to spend more on healthcare products. Additionally, urbanization and changing lifestyles have contributed to an increase in sedentary lifestyles and unhealthy eating habits, leading to a higher incidence of digestive issues. These factors drive the demand for digestive remedies and contribute to the growth of the market.Overall, the Digestives & Intestinal Remedies market in Southern Africa is developing due to customer preferences for natural and over-the-counter remedies, local special circumstances such as the high prevalence of digestive disorders and the presence of traditional medicine practices, and underlying macroeconomic factors such as economic growth and changing lifestyles.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.